Digital Marketing Analytics Lead — ROI-Driven Insights

PNC Financial Services Group, Inc.; Vienna (VA); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401(k) with company match

Pension & stock purchase plans

Educational assistance

Wellness program

Parental leave

Job summary

PNC Financial Services Group, Inc. is seeking a Business Analytics Lead within its Marketing & Customer Analytics organization. Based in a multi-site model (Pittsburgh, Cleveland, Tyson's Corner, or DC), you’ll drive analytics excellence, transform data into actionable insights, and shape marketing strategies across channels.

The role emphasizes hands-on analysis, advanced SQL, dashboard development, and collaboration with cross-functional partners to optimize campaigns and growth.

Qualifications

• Strong hands-on analytics experience in digital marketing settings.
• Ability to translate business questions into analytical frameworks.
• Proven track record with large-scale data platforms and visualization tools.
• Experience with attribution, segmentation, and journey analytics.

Responsibilities

• Lead analytics across digital marketing campaigns to identify trends and ROI.
• Write advanced SQL queries on enterprise data platforms.
• Build and enhance dashboards with Tableau/Power BI/Adobe Analytics.
• Develop attribution models and customer journey analyses.
• Collaborate with marketing, finance, product and analytics teams.
• Design and analyze A/B tests and experimentation strategies.
• Mentor junior analysts and share analytical methods.

Skills

Analytical Thinking

BI / Data Visualization

Data-Driven Decision Making

Attribution / Segmentation

SQL Proficiency

Storytelling with Data

Strategic Thinking

Mentoring

Education

Bachelor's degree

Tools

Tableau

Power BI

Adobe Analytics

SQL

Job description

PNC Financial Services Group, Inc. is seeking a Business Analytics Lead within its Marketing & Customer Analytics organization. Based in a multi-site model (Pittsburgh, Cleveland, Tyson's Corner, or DC), you’ll drive analytics excellence, transform data into actionable insights, and shape marketing strategies across channels.

The role emphasizes hands-on analysis, advanced SQL, dashboard development, and collaboration with cross-functional partners to optimize campaigns and growth.