Digital Marketing Analyst, SR (1147157)

The Judge Group; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

The Judge Group is seeking a Senior Digital Marketing Analyst to lead digital growth initiatives across multiple channels from its Atlanta hub. The role focuses on driving qualified traffic, engagement, and online conversions while supporting ecommerce growth.

The ideal candidate brings 8+ years in digital marketing, a strong grasp of B2B buyer journeys, and hands-on expertise with Google Ads, SEMrush, social advertising, and analytics to optimize ROI.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8+ years in digital marketing and eCommerce.
• Strong understanding of B2B digital journeys.
• Experience with Google Ads, SEMrush, social media marketing, and analytics.
• Proven cross-functional collaboration and stakeholder management.

Responsibilities

• Develop and execute digital growth strategies aligned with objectives.
• Manage and optimize campaigns across paid search, social, and other channels.
• Drive traffic, engagement, leads, and conversions.
• Support eCommerce growth through digital promotion and journey optimization.
• Collaborate with product marketing, sales, engineering, analytics, and agencies.
• Identify and scale new digital opportunities and tools.
• Use analytics to optimize performance and ROI.

Skills

Digital marketing

Growth marketing

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing

Tools

Google Ads

SEMrush

Social media advertising

Analytics tools

Ecommerce platforms

Job description

Location: Atlanta, GA

Salary: $120,000.00 USD Annually - $150,000.00 USD Annually

Description

Senior Digital Marketing Analyst

Are you a data-driven digital marketer who thrives on driving growth, increasing engagement, and turning digital activity into measurable business results? We are seeking a Senior Digital Marketing Analyst to lead digital growth initiatives across multiple channels and help connect customers with innovative products and solutions.

What You'll Do

• Develop and execute digital growth strategies aligned with business objectives.
• Manage and optimize campaigns across paid search, paid and organic social media, industry platforms, and emerging digital channels.
• Drive qualified traffic, engagement, lead generation, and online conversion opportunities.
• Support eCommerce growth through digital promotion, online customer journey optimization, and conversion improvement initiatives.
• Partner with product marketing, sales, engineering, analytics, and agency teams to improve customer acquisition and engagement.
• Identify, test, and scale new digital growth opportunities, platforms, and tools.
• Leverage analytics and insights to optimize performance and improve ROI.

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in digital marketing, performance marketing, digital growth, or eCommerce.
• Strong understanding of B2B digital customer journeys and online buyer behavior.
• Hands-on experience with:
  • Google Ads and paid search
  • SEO/SEM tools (SEMrush or similar)
  • Paid and organic social media marketing
  • Digital analytics and performance reporting
  • eCommerce and digital merchandising initiatives
• Proven ability to work effectively across cross-functional and matrixed organizations.
• Strong project management, communication, and stakeholder management skills.
• Experience within industrial, manufacturing, electronics, engineering, or distribution-focused industries.