Digital Marketing Analyst - Growth & Insights (Upington)

Placements24; Riverton (UT); On-site; USD 9,100 - 14,000; Full time

Benefits offered by this job

Competitive entry-level salary and ben

Professional development and training

Collaborative team environment

E-commerce industry experience

Growing company in Upington

Job summary

Placements24 is seeking a meticulous Digital Marketing Analyst for its Upington, Northern Cape team. The role focuses on measuring campaign effectiveness, website performance, and delivering actionable insights to optimize strategies and growth.

You will track metrics across channels, generate reports, and collaborate with marketing to improve customer engagement. Ideal candidates have strong analytical aptitude and familiarity with analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• 1-3 years of experience in digital marketing analysis, web analytics, or a related analytical role.
• Proficiency with web analytics platforms such as Google Analytics.
• Strong understanding of digital marketing channels and concepts (SEO, SEM, Social Media, Email Marketing).
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Proficiency in Microsoft Excel for data analysis and reporting.
• Good written and verbal communication skills, with the ability to present data effectively.

Responsibilities

• Monitor and analyze digital marketing campaigns across channels including SEO/SEM/social media/email/display.
• Track and report on website analytics: traffic sources, user behavior, conversion rates, bounce rates using Google Analytics.
• Develop clear reports and dashboards highlighting KPIs and trends.
• Provide actionable recommendations to optimize digital marketing strategies.
• Assist in setting up and monitoring A/B tests to evaluate website and campaign changes.
• Research industry trends and competitor activities to identify opportunities.
• Collaborate with marketing team to ensure accurate tracking and implementation.
• Identify and troubleshoot data or tracking discrepancies.
• Contribute to improved data collection and reporting processes.
• Support understanding of customer journeys and online engagement in Upington, Northern Cape.

Skills

Analytical thinking

Strong communication

Team collaboration

Problem solving

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field

Tools

Google Analytics

Excel

Job description

Placements24 is seeking a meticulous Digital Marketing Analyst for its Upington, Northern Cape team. The role focuses on measuring campaign effectiveness, website performance, and delivering actionable insights to optimize strategies and growth.

You will track metrics across channels, generate reports, and collaborate with marketing to improve customer engagement. Ideal candidates have strong analytical aptitude and familiarity with analytics tools.