Job Description
Job Description
We are seeking a motivated, creative, and experienced Digital Marketing & Administrative Specialist to manage marketing initiatives and provide general administrative support for our growing businesses.
This position will primarily focus on developing and executing marketing strategies for our real estate wholesaling and private lending companies, with additional administrative responsibilities as needed.
The ideal candidate is a self-starter who can independently manage digital advertising campaigns, generate leads, create engaging content, and identify new marketing opportunities. We are looking for someone who is organized, adaptable, and comfortable taking on a variety of responsibilities in a fast-paced business environment.
Key Responsibilities
Marketing & Advertising
- Develop, implement, and manage digital marketing strategies to increase brand awareness and generate leads.
- Create, manage, and optimize paid advertising campaigns through Google Ads, Facebook, Instagram, and other platforms.
- Manage email marketing campaigns, newsletters, and automated communications using Mailchimp or similar platforms.
- Develop and schedule social media content across multiple business accounts.
- Monitor advertising performance, track marketing budgets, and provide recommendations to improve campaign results.
- Assist with creating marketing materials, promotional content, and digital advertisements.
- Coordinate video content creation, including filming, operating camera equipment, and organizing footage for professional editing.
- Maintain and update websites, landing pages, and online business profiles as needed.
- Manage CRM marketing campaigns, lead generation efforts, and automated follow-up processes.
- Research new marketing opportunities and strategies to support business growth.
Administrative Support
- Assist with general administrative and operational tasks as assigned.
- Manage correspondence, scheduling, documentation, and data entry.
- Maintain organized records, databases, and internal systems.
- Coordinate with vendors, clients, and business partners as needed.
- Assist with research, reporting, and special projects.
- Provide additional support to management and team members during periods of lighter marketing activity.
Qualifications
Required
- Previous experience in digital marketing, paid advertising, or a related field.
- Hands-on experience managing Google Ads and Facebook/Instagram advertising campaigns.
- Experience with email marketing platforms such as Mailchimp.
- Strong understanding of lead generation, digital marketing strategies, and campaign performance.
- Excellent organizational, communication, and time-management skills.
- Ability to work independently, manage multiple projects, and take initiative.
- Proficiency in Microsoft Office and Google Workspace.
- Willingness to assist with administrative and operational responsibilities as needed.
Preferred
- Experience with CRM platforms such as GoHighLevel, 17hats, or similar systems.
- Familiarity with Canva, graphic design, and social media content creation.
- Experience with video production, camera equipment, or coordinating video content.
- Knowledge of SEO, Google Analytics, and website management.
- Experience in real estate, lending, or related industries.
What We're Looking For
We are looking for someone who is proactive, resourceful, and results-driven. The ideal candidate can independently manage marketing efforts while remaining flexible and willing to support other areas of the business.
This is a hands-on position offering a variety of responsibilities and the opportunity to contribute directly to the growth of multiple businesses.
Benefits
- Health insurance
- Paid time off
Work Location: In person