Marketing & Digital Operations Specialist

NightOwl Consulting; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Above market salary

HMO on Day 1 for principal and depend-

Government-mandated benefits

Performance-based incentives

Quarterly Company Events

De minimis allowance

Equipment and software provided

Job summary

NightOwl Consulting seeks a versatile marketing professional to drive multi-channel campaigns across social media, CRM platforms, and digital channels. You will produce content, manage lead nurturing, and support event marketing initiatives while coordinating with vendors and internal teams.

Key responsibilities include campaign management, CRM optimization, content creation, and administrative support to ensure smooth operations and ROI with a tech-savvy, detail-oriented approach.

Qualifications

• Experience planning and executing multichannel marketing campaigns across social, email, SMS and digital channels.
• Ability to build funnels, landing pages, and digital campaigns for lead generation and brand visibility.
• Strong data analysis skills to report campaign performance and ROI insights.

Responsibilities

• Develop, execute, and optimize marketing campaigns across social media, email, SMS, and digital channels.
• Build marketing funnels, landing pages, and digital assets for lead generation and brand visibility.
• Analyze campaign performance and provide actionable insights to improve ROI.
• Create engaging content for social platforms and manage community engagement.
• Coordinate marketing logistics, vendor accounts, and project timelines.
• Maintain and update CRM databases (HubSpot, GoHighLevel, kvCore, Brivity, BoldTrail).
• Provide administrative support including scheduling, email management, and file organization.
• Design digital assets and produce videos for campaigns and educational content.

Skills

Digital Marketing Strategy

Campaign Management

Social Media Management

Email/SMS Marketing

Lead Nurturing

CRM & Data Analysis

Administrative Support

Project Coordination

Tools

Canva

Photoshop

Premiere

CapCut

Descript

Meta Business Suite

Buffer

Metricool

GoHighLevel

HubSpot

kvCore

Brivity

BoldTrail

Monday.com

ActiveCampaign

WordPress

Wix

Kajabi

ClickFunnels

Gmail

CRM-native emails

Google Workspace

Microsoft Office

Slack

Zoom

JIRA

Confluence

Job description

This role drives multi-channel marketing initiatives, blending creative content production, campaign management, CRM oversight, and administrative support. This role focuses on digital marketing, real estate promotion, event support, lead generation, and project coordination. The ideal candidate is tech-savvy, creative, detail-oriented, and capable of executing both strategic and operational marketing functions.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Develop, execute, and optimize marketing campaigns across social media, email, SMS, and digital channels.
• Build marketing funnels, landing pages, and digital campaigns for lead generation and brand visibility.
• Analyze campaign performance, prepare reports, and provide actionable insights to improve ROI.
• Monitor competitor activities and adjust strategies for maximum impact.

Social Media & Digital Media Management

• Create and schedule content for social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Produce engaging graphics, motion graphics, short-form and long-form videos.
• Manage community engagement, respond to inquiries, and grow brand presence online.
• Utilize tools like Canva, CapCut, Premiere, Buffer, Metricool, and Meta Business Suite.

Real Estate & Event Marketing

• Promote real estate products and corporate events through digital media and offline channels.
• Coordinate marketing logistics, vendor accounts, proposals, and project timelines.
• Assist with presentation center setup, creative direction, and event planning.
• Maintain and update customer databases (HubSpot, CRM tools) and manage lead follow-ups.

CRM, Automation & Lead Management

• Maintain and optimize CRM systems (GHL, HubSpot, kvCore, Brivity, BoldTrail).
• Build automated workflows for lead nurturing, scheduling, and client follow-ups.
• Track and manage sales leads, generate reports, and maintain accurate client records.

Administrative & Project Support

• Provide administrative support including scheduling, email management, file organization, and task coordination.
• Track action items, monitor project timelines, and manage marketing materials.
• Handle inbound/outbound communications with clients, vendors, and team members.
  Support marketing directors/managers in daily operations and strategic initiatives.

Content & Multimedia Production

• Design digital assets such as infographics, brochures, landing pages, and promotional materials.
• Edit and produce videos for campaigns, courses, or social media channels.
• Develop online courses or e-learning materials if needed (Kajabi, Teachable, Thinkific).

Skills, Knowledge and Expertise

Required Skills

• Digital Marketing Strategy & Campaign Management
• Social Media Management & Content Creation
• Email/SMS Marketing & Automation
• Paid Ads (Meta Business Suite, Google Ads)
  Funnel & Landing Page Development
• Real Estate Marketing & Event Coordination
• CRM Management & Lead Nurturing
• Reporting & Data Analysis
• Administrative Support & Project Coordination

Tools & Platforms

• Design & Video: Canva, Photoshop, Premiere, CapCut, Descript
• Social Media & Scheduling: Meta Business Suite, Buffer, Metricool
• CRM & Automation: GoHighLevel, HubSpot, kvCore, Brivity, BoldTrail, Monday.com, ActiveCampaign
• Web & Funnels: WordPress, Wix, Kajabi, ClickFunnels
• Email Marketing: CRM-native email tools, BeeFree, Gmail
• Admin Tools: Google Workspace, Microsoft Office, Slack, Zoom, JIRA, Confluence

Soft Skills

• Creative Thinking & Vision
• Strong Communication & Public Speaking
• Client-Focused & Relationship Building
• Project Coordination & Time Management
• Detail-Oriented & Highly Organized
• Adaptable & Proactive in Fast-Paced Environments
• Team Leadership & Collaboration

Benefits

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided