Digital Marketing & Ad Operations Specialist

Armory 815; Rockford (IL); On-site; USD 42,000 - 52,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off

Job summary

Armory815, a fast-growing advertising agency in downtown Rockford, IL, is seeking an Entry-level Digital Marketing & Ad Operations Specialist onsite. You’ll support campaigns across paid media, CRM, analytics, and customer engagement while learning marketing tech stacks and reporting best practices.

Ideal candidates are recent graduates with a passion for data-driven marketing, strong organizational skills, and eagerness to grow in a fast-paced environment.

Qualifications

• Recent graduate (or graduating soon) in Marketing, Business, Data, or related field
• Internship, coursework, or project experience in email marketing, CRM, or digital marketing
• Strong interest in data-driven marketing and campaign performance
• Organized, detail-oriented, and comfortable managing multiple projects
• Great communication skills and willingness to learn in a fast-paced environment

Responsibilities

• Support the execution and optimization of digital marketing programs across paid media, CRM, marketing automation, analytics, and customer engagement channels.
• Build, launch, and manage campaigns within marketing technology platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp, and digital advertising ecosystems.
• Assist with audience segmentation, customer data management, targeting strategies, campaign deployment, and quality assurance processes across channels.
• Monitor and analyze campaign performance, develop reporting insights, support A/B testing initiatives, and identify opportunities to improve business outcomes.
• Support digital advertising operations including campaign trafficking, audience activation, measurement, attribution, and platform integrations.
• Help develop and maintain Armory815's marketing technology stack, including CRM platforms, reporting dashboards, Workamajig, campaign operations workflows, and data infrastructure.

Skills

Marketing platforms

CRM data

Data analysis

Excel/Sheets

HTML/CSS basics

Communication

Education

Bachelor's in Marketing/Business/Data

Tools

Iterable

HubSpot

Salesforce Marketing Cloud

Mailchimp

Google Ads

Job description

Entry-level Digital Marketing & Ad Operations Specialist Onsite, Rockford IL Full-Time

About Us

We are a fast-growing Integrated Brand, Media & Growth Agency helping brands connect with their audiences through smart, data-driven digital campaigns. Our team partners directly with clients to execute high-impact marketing strategies across CRM, email, paid media, and more. If you’re early in your career, love working with data + creative campaigns, and want real client exposure from day one, this role is for you.

What You’ll Do

• Support the execution and optimization of digital marketing programs across paid media, CRM, marketing automation, analytics, and customer engagement channels.
• Build, launch, and manage campaigns within marketing technology platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp, and digital advertising ecosystems.
• Assist with audience segmentation, customer data management, targeting strategies, campaign deployment, and quality assurance processes across channels.
• Monitor and analyze campaign performance, develop reporting insights, support A/B testing initiatives, and identify opportunities to improve business outcomes.
• Support digital advertising operations including campaign trafficking, audience activation, measurement, attribution, and platform integrations.
• Help develop and maintain Armory815's marketing technology stack, including CRM platforms, reporting dashboards, Workamajig, campaign operations workflows, and data infrastructure.
• Assist with the development and execution of automated customer journeys, lifecycle marketing initiatives, and personalized customer experiences.
• Collaborate with strategists, account managers, analysts, and creative teams to deliver integrated marketing programs for clients.
• Contribute to best practices in reporting, attribution, audience strategy, CRM alignment, performance optimization, and marketing technology utilization.
• Gain increasing responsibility for digital media strategy, paid search, paid social, programmatic advertising, marketing analytics, and cross-channel campaign management as skills and experience grow.

What We’re Looking For

• Recent graduate (or graduating soon) in Marketing, Business, Data, or related field
• Internship, coursework, or project experience in email marketing, CRM, or digital marketing
• Strong interest in data-driven marketing and campaign performance
• Organized, detail-oriented, and comfortable managing multiple projects
• Great communication skills and willingness to learn in a fast-paced environment

Tech & Skills (Big Plus)

• Familiarity with marketing technology, CRM, advertising, and marketing automation platforms such as Iterable, HubSpot, Salesforce Marketing Cloud, Mailchimp, Google Ads, Meta Ads Manager, or similar platforms.
• Understanding of digital advertising fundamentals, including audience targeting, campaign setup, tracking, attribution, and performance measurement.
• Experience working with campaign analytics, dashboards, reporting tools, and marketing data.
• Knowledge of how marketing platforms, customer databases, websites, and advertising technologies integrate to support campaign execution and measurement.
• Strong Excel or Google Sheets skills and comfort working with data.
• Exposure to marketing analytics, SQL, JavaScript, APIs, tagging, data visualization, or marketing technology integrations is a plus.
• Basic HTML/CSS experience for email deployment, landing pages, or troubleshooting.
• Strong analytical, organizational, and problem-solving skills with exceptional attention to detail.

Why Join Us

• Startup environment with real ownership early on
• Hands-on experience with top-tier marketing tools
• Work directly on client campaigns across multiple industries
• Learn fast, grow fast with mentorship and training
• Opportunity to build both technical and marketing skills

Compensation

Entry level salary range: $42,000 - $52,000 annually

Benefits

We offer a competitive benefits package for full-time employees, including medical, dental, and vision insurance, along with paid time off.

About Armory815

Armory815 is a dynamic, fast-growing advertising agency located in downtown Rockford, Illinois. Our work reflects a commitment to heritage, community, and measurable performance. We value clarity, discipline, and thoughtful execution in every engagement.