Digital Marketer Google Ads Specialist - Home Improvement Vertical

Closet Factory, Inc.; Northern (KY); Hybrid; USD 70,000 - 95,000; Full time

Job summary

Closet Factory is seeking an experienced full-time remote digital marketer to join our in-house team. You will manage Google Ads campaigns, collaborate with our VP of Digital Marketing, and interface with franchisees to discuss budgets and results.

The role emphasizes conversion-focused optimization, updating ad copy/assets, and staying current with platform updates. Familiarity with Meta Ads, Wordpress editing, and GA4 is a plus.

Qualifications

• 4+ years experience with Google Ads and campaign management.
• Proficient with Google Ads Editor and asset creation tools.
• Experience launching and optimizing multi-account campaigns.
• Knowledge of keyword themes, negative keyword management, audience targeting.

Responsibilities

• Assist in ongoing optimization of campaigns across accounts.
• Monthly meetings with franchisees to review budgets and performance.
• Stay updated on platform changes and best practices.
• Focus on conversion-driven results and improved ROAS.
• Update ad copy, images, and assets; basic Photoshop skills.
• Collaborate with internal teams and franchisees via Teams and email.

Skills

Audience targeting

Keyword themes

Keyword expansion

Negative keywords

Ad copy writing

Troubleshooting

Conversion optimization

Creative problem solving

Education

Google Ads Certification

Experience with Google Ads

Tools

Google Ads Editor

Google Asset Studio

Photoshop

GA4

Job description

Closet Factory, one of the most adored home improvement franchise companies, is looking for an experienced full-time remote digital marketer to join our in-house digital team. The right candidate will have an in-depth knowledge of Google Ads and some familiarity with Microsoft Search Advertising.

You will be assisting in the management of our ad accounts and working under our Vice President of Digital Marketing. Although you will spend a good part of your workday working on the ad accounts you must also feel comfortable interfacing with our franchisees via Teams and email discussing budgets, growth, and account results.

Google Ad campaigns we focus on:

• Performance Max
• Search - AI Max
• YouTube/Demand Gen
• YouTube Premium

Responsibilities

• Assist in ongoing optimization of campaigns in multiple accounts
• Monthly meetings with franchisees to review budget, performance, and expansion
• Stay current on changes, updates, and learning specific to these platforms
• Conversion focused
• Update ad copy and images
• Basic skill in photoshop

Qualifications

• Experience with Google prefer 4+YRS
• Google Ads Certification helpful
• Proficient with Google Ads Editor
• In-depth knowledge setting up and launching campaigns
• Trouble shooting skills
• Search ad specialist
• Keyword themes
• Good at identifying negative keywords
• Good with applying excluded content
• Audience targeting
• Keyword expansionCatchy on-brand ad copy
• Google Asset Studio

We are looking for someone with creative problem-solving abilities that looks for solutions to improve under-performing campaigns. You will need to possess the ability to look for an edge in our very competitive vertical. Our accounts range in size. Some are large and have multiple campaigns with sizable daily budgets while others have a single campaign with a modest budget that will increase over time.

Although you will specialize in paid marketing all our staff in the digital department can multitask. It’s helpful that you have knowledge in Meta Ads, Wordpress/Gutenberg editing, and GA4. Because we are one of the oldest custom closet companies in the industry it doesn’t hurt to have an eye for interior design.

We work Monday thru Friday 7:30 - 4:00.

You must live in the United States