Digital Lab Omnichannel Strategy Manager

AbbVie; Mettawa (IL); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Digital Lab Omnichannel Strategy Manager to lead innovative marketing strategies. This role involves managing cross-functional teams and driving omnichannel initiatives to enhance customer experiences. With a focus on digital transformation, the ideal candidate will leverage their strong account management and program management skills to exceed brand expectations. Join this dynamic team to make a significant impact in the healthcare sector and help shape the future of marketing at a leading company.

Qualifications

• 5-7+ years of relevant experience in digital and omnichannel marketing.
• Strong leadership skills to manage multiple teams and projects.

Responsibilities

• Program manage omnichannel and digital marketing strategies.
• Lead cross-functional teams for project execution and communication.
• Coordinate priorities to drive digital transformation.

Skills

Account Management

Communication Skills

Program Management

Digital Marketing

Multichannel Marketing

Omnichannel Marketing

Education

BA/BS in Business or Marketing

MBA

Job description

Digital Lab Omnichannel Strategy Manager

Join to apply for the Digital Lab Omnichannel Strategy Manager role at AbbVie.

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

The AbbVie Digital Lab is transforming marketing at AbbVie, accelerating smarter healthcare, with a mission to transform the way we drive impact by designing and delivering the best insight-driven customer experiences.

The Digital Lab Omnichannel Strategy Manager (G18) will lead and drive programs (projects and initiatives) to meet objectives for US Commercial or Medical Affairs. Effectively provide guidance and enhance omnichannel activities through aligning, training, supervising, administrating, coaching, and program/project/metric tracking. Collaborate with cross-functional partners, including Brand Teams and Scientific Directors, to drive implementation of new and existing programs.

Key Responsibilities

• Program manage the activation of omnichannel and digital marketing strategies aligned with the strategic imperatives of the Integrated Brand Team (IBT).
• Lead and program manage cross-functional teams to drive omnichannel marketing aligned with brand blueprints, including managing communication, planning, control, and execution of projects.
• Support overall Digital Lab engagement with Brand and Medical Affairs leadership, ensuring alignment with brand priorities and exceeding expectations.
• Serve as brand/TA steward within the Digital Lab, providing deep strategy knowledge and leadership.
• Execute and coordinate priorities across cross-functional partners to drive digital transformation within the brand.

Qualifications

• Strong account management, communication, and program management skills, with the ability to lead multiple teams and oversee a portfolio of projects.
• Experience with digital/multichannel/omnichannel marketing, including measurement and optimization of tactics.
• BA/BS in Business or Marketing; MBA preferred. 5-7+ years of relevant experience preferred.

Additional Information

Details about compensation, benefits, and legal disclosures are included, emphasizing equal opportunity employment and accommodations.