Digital Lab Omnichannel Strategy Manager

BioSpace; Mettawa (IL); On-site; USD 63,000 - 102,000; Full time

Job summary

A leading company in the pharmaceutical sector is seeking a Digital Lab Omnichannel Strategy Manager to accelerate smarter healthcare initiatives. You will manage digital marketing strategies and collaborate with cross-functional teams to drive impactful customer experiences, leveraging data to optimize marketing efforts.

Benefits

Comprehensive benefits including medical and dental insurance

401(k) options available

Short-term and long-term incentive programs

Qualifications

• 5-7+ years of experience preferred in relevant areas.
• Excellent verbal and written communication skills.
• Ability to manage multiple priorities effectively.

Responsibilities

• Lead omnichannel and digital marketing strategies.
• Manage cross-functional teams and oversee projects.
• Assure project alignment with business objectives.

Skills

Account Management

Communication

Program Management

Core Marketing

Digital Marketing

Education

BA/BS in Business or Marketing, MBA preferred

Tools

Excel

MS Project

SmartSheets

PowerPoint

Job description

Digital Lab Omnichannel Strategy Manager

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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

The AbbVie Digital Lab is transforming marketing at AbbVie, accelerating smarter healthcare, with a mission to transform the way we drive impact by designing and delivering the best insight-driven customer experiences.

The Digital Lab Omnichannel Strategy Manager (G18) will lead and drive programs (projects and initiatives) to meet objectives for US Commercial or Medical Affairs. Effectively provide guidance and enhance omnichannel activities through aligning, training, supervising, administrating, coaching, and program/project/metric tracking. Independently coach and collaborate with cross-functional partners, including Brand Teams and Scientific Directors in driving implementation for new and existing programs.

Key Responsibilities

• Responsible to program manage the activation of omnichannel and digital marketing strategies aligned to the strategic imperatives of the Integrated Brand Team (IBT).
• Strategically Lead and Program Manage cross-functional working teams to drive omnichannel marketing aligned to the overarching blueprints of the brand. Key teams like Brand Pods and/or Innovation Pods.
• Program/Project Communication: Responsible for day-to-day management and oversight of highly complex digital projects including, developing project plans, creating status reports, following up/communicating with all stakeholders to ensure on-time, flawless execution of projects/programs. Makes recommendations based on current program/project status to resolve issues and manage risks. Conducts quarterly business reviews with Therapeutic Areas and Digital Lab leadership.
• Initiate and Plan Program/Project: Works with medical affairs partners to establish and gain consensus on program goals, objectives, and deliverables. Responsible for building the plans and resource needs to accomplish business objectives. Lead and resolve issues or concerns during the project lifecycle. Proactively identify issues, identify root cause, and recommend corrective actions.
• Program/Project Control: Assess the degree to which changes to scope, issues and risks will affect the program working with the TA lead and business partners to gain agreement for resolution. Measure performance to assure the program is progressing as compared to original plan and budget.
• Executing and Closing Program/Project: Lead program/project teams in developing and executing a program plan ensuring that authorized resources are obtained to ensure all activities are performed. Gather lessons learned and obtain final program approval from sponsor and stakeholders.
• Support overall Digital Lab Engagement to Brand and Medical Affairs + Health Impact (MHI) leadership, ensuring that Digital Lab efforts are aligned to brand priorities and executed to ultimately exceed the expectations of our colleagues.
• Supports the application of Strategic Lab Capabilities into the Brand, pursuant to the vision aligned at the BU and Franchise levels.
• Supports representing the Digital Lab and digital transformation vision in Brand-level venues like extended IBTs and Brand Staff.
• Supports Digital Lab Business Reviews/Updates to Brand and MHI Leadership.
• Supports serving as brand/TA steward to the rest of the Digital Lab, providing deep brand strategy knowledge, expertise, and leadership.
• Supports Brand perspective within Digital Lab Execution & Operations Reviews Updates for cross-Lab alignment.
• Executes aligned and coordinated priorities cross-functional partners dedicated to that brand (e.g., MABI, BTS, Performance Operations, etc.).
• Drives key AbbVie Digital Transformation imperatives within the brand.
• Lead cross-functional working teams to drive omnichannel marketing aligned to the overarching blueprints of the brands. Key teams like Brand Pods
  
  

Qualifications

• Account Management skills. The ability to represent and lead multiple teams within a broad digital marketing center of excellence.
• Communication skills. The ability to convey simple and effective stories around strategies, tactics, results, and data. Excellent verbal and written communication skills.
• Interfacing more with Brand Managers and ADs day-to-day, and laddering up to Brand Leaders (ADs and Directors) as needed.
• Program Management skills. The ability to oversee and drive a portfolio of projects and initiatives across multiple functions. Able to prioritize and gracefully manage competing priorities to ensure deadlines are met. Collaborative nature and ability to influence and guide cross-functional stakeholders without authority.
• Strong project management abilities and critical work tool experience. E.g., Excel, Visio, MS Project, SmartSheets, PowerPoint.
• Core Marketing skills. The ability to understand brand strategies and tactical plans. Acumen for how digital agencies operate: scope of work process / management, timelines.
• Digital Marketing skills. Demonstrated experience with digital / multichannel / omnichannel marketing, including: websites, email, social media, mobile media, search, display, etc. Including measurement and optimization of these programs and tactics.
• Preferably within Pharma, agency, or brand.
• BA/BS in Business or Marketing, MBA preferred. Or comparable experience with other degrees. 5-7+ years of experience preferred.
  
  

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms
  
  
  

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Internet News

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