Digital Integration Manager (PH)

The Walt Disney Company (France); Glendale (CA); On-site; USD 110,000 - 155,000; Full time

Job summary

The Walt Disney Company in Glendale, CA is seeking a Digital Integration Manager to align TWDC Digital Marketing and DX Public Relations with Disneyland Resort business. Lead integrated digital content strategies and partner with multiple teams to drive ROI-driven campaigns for franchise initiatives and site launches.

The role requires a marketing/communications background, 5+ years in PR/marketing, and strong leadership. Some after-hours work and weekend shoots may be required.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years in public relations, marketing, or a related field with a proven track record in complex projects.
• Strong leadership and relationship-building skills. Proficient in PR/marketing project management and coordination.
• Extensive understanding of PR strategies, content creation, and marketing operations.
• Ability to work outside of business hours and some weekends for video shoots and events.

Responsibilities

• Collaborate with site/portfolio partners to develop a deep understanding of their business and provide effective digital strategies.
• Facilitate stakeholder integration and collaboration to drive coordinated digital content strategy from planning to execution.
• Provide platform relevancy guidance to support successful outcomes for all project variations.
• Align with PR/public affairs teams to ensure consistency with franchise initiatives and site launches.
• Represent segment-level perspectives to cultivate site/portfolio strategies and ideas.
• Lead discussions between creative teams and partners to formulate content ideas and secure approvals.
• Assist as on-site strategy director for media events and content shoots.
• Report on program successes and opportunities to drive site/partner results.

Skills

Leadership

Relationship building

Public relations

Content creation

Social media trends

ROI focus

Education

Bachelor's degree in marketing/communications

Job description

Digital Integration Manager (PH)

Job Summary:

The Digital Integration Manager - Content Strategy will serve as the Disneyland Resort (DLR) liaison for TWDC Digital Marketing and Global Disney Experiences (DX) Public Relations, responsible for developing and implementing integrated DX digital content strategies in support of the DLR business. The ideal candidate will be a solution-oriented leader with proven ability to effectively partner in a highly matrixed organization.

Key Responsibilities:

• Collaborate with site/portfolio partners to develop a keen understanding of their business, build strategic internal relationships, and provide effective digital strategies

• Facilitate key stakeholder integration and collaboration (site/portfolio project owners, editorial leads, program leads, creative leads, etc.) to drive efficient and aligned digital support - from planning and ideation to developing holistic DX digital content strategy for creative execution and distribution

• Provide platform relevancy guidance to support successful outcomes for all variations of projects, campaigns, and initiatives

• Work with public relations/ public affairs teams to ensure alignment with key franchise and campaign initiatives and/or site launches, and identify #DisneyCastLife opportunities and extensions

• Represent segment-level perspective to cultivate and build upon site/portfolio strategies and creative ideas

• Lead discussions between creative team, site/portfolio partners, and other key partners (Marketing, Entertainment, Walt Disney Imagineering, Food & Beverage, Corporate Alliances, etc.) to formulate content ideas and facilitate concept approval

• Assist as or identify an on-site strategy director for media events, photo/video content shoots, and other stakeholder engagements

• Report out on program successes and opportunities to drive site/partner business result

Minimum Requirements:

• Bachelor's degree in marketing, communications, or a related field.

• 5+ years of experience in a role within public relations, marketing, or a related field, with a proven track record in complex projects.

• Strong leadership and relationship building skills. Proficient in public relations/marketing project management and coordination.

• Extensive understanding of public relations strategies, content creation, and marketing operations. Familiarity with Disney Experiences and related marketing strategies is a plus. Knowledgeable about current social media trends and able to translate that into engaging content and earned/owned media efforts with a focus on ROI

• Ability to work outside of business hours and some weekends as business needs require for video shoots, content capture and panelist training.

The hiring range for this position in Glendale, CA is $115,500 - $154,800 per year. The hiring range for this position in Orlando, FL is $110,000 - $147,500 per year. The base payactually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.