Sr Manager, Digital Analytics

Dormont Manufacturing Co; United States; On-site; USD 163,400 - 219,100; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Job summary

Disney Experiences Intelligence (DXi) seeks a Sr Manager, Digital Analytics to lead analytics initiatives for digital and sales performance, including incentive programs like SUCCESS. You will surface insights across Walt Disney World Resort, guiding decision making and business outcomes with data-driven storytelling.

You will manage a team, define tracking strategies, and partner with engineers to deliver analytics solutions within a fast-paced environment in Celebration, FL.

Qualifications

• Minimum of 7+ years of analytical experience.
• Demonstrated leadership across direct and indirect reporting relationships.
• Strong analytical and problem-solving skills, including deriving actionable insights.
• Demonstrated project management skills and ability to manage multiple priorities.
• Proven ability to work cross-functionally with business, product, and technology partners.
• Excellent written and verbal communication skills, including presenting insights to senior leaders.
• 4+ years of digital analytics tool experience (Adobe Analytics, Google Analytics).
• Strong expertise defining digital analytics tracking requirements and coordinating with engineering.
• Ability to lead analytical work from ideation to completion in ambiguous environments.

Responsibilities

• Lead a team of analytical professionals partnering with multiple business and technology groups.
• Manage prioritization for direct reports and adjust to changing priorities.
• Understand business objectives and lead analyses of user behavior across digital ecosystems.
• Lead creation of digital tracking strategies and partner with engineers on technical delivery.
• Act as SME of Adobe Analytics implementation strategy and best practices.
• Support partners through regular reporting and ad-hoc analyses using analytics tools and cloud data.
• Interpret and report performance as part of a holistic business story with insights and recommendations.
• Develop relationships with partner analytics teams to enable storytelling.
• Create compelling presentations to highlight analysis and tell the story.
• Act as program champion for the SUCCESS Cast sales incentive plan and support execution.
• Monitor incentive results and identify risks and opportunities to improve performance.

Skills

Analytical experience

Leadership

Cross-functional collaboration

Adobe Analytics

Google Analytics

Data storytelling

Project management

Education

Bachelor’s degree

Master’s degree

Tools

Adobe Analytics

Google Analytics

SQL

Job description

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Sr Manager, Digital Analytics

Disney Experiences Intelligence (DXi) influences data‑driven and consumer‑centric decision making with integrated, objective, and actionable insights across Disney Experiences. As a Senior Manager, Digital Analytics, you will join a fast‑paced team responsible for delivering analytics and measurement that support digital and sales performance, including Cast‑facing incentive programs (i.e., SUCCESS). This includes developing insights across Walt Disney World Resort to identify performance drivers, surface risks and opportunities, and inform decision making and business outcomes.

The role reports to the Director, Analytics and is based in Celebration, FL.

Responsibilities

• Lead a team of analytical professionals partnering closely with multiple business and technology groups


• Manage prioritization for direct reports and adjust effectively to changing business priorities


• Understand business objectives and lead deep dive analyses of user behavior across digital ecosystems


• Lead creation of digital tracking strategies and partner with engineers on technical delivery of digital tracking solutions as part of the software development life cycle


• Act as subject matter expert of Adobe Analytics implementation strategy and best practices


• Support business partners through regular reporting as well as ad‑hoc analyses, leveraging digital analytics toolsets and cloud data environments


• Interpret and report performance as part of a holistic business story, inclusive of observations, key insights, and recommendations


• Develop relationships with partner analytics teams to enable holistic storytelling


• Create compelling presentations to highlight analysis and tell the story


• Act as program champion for the SUCCESS Cast sales incentive plan


• Support SUCCESS plan execution, including incentive measurement, and payout analysis


• Monitor incentive results and trends; identify risks and opportunities to improve performance

Required Qualifications

• Minimum of 7+ years of analytical experience


• Demonstrated leadership across direct and indirect reporting relationships


• Strong analytical and problem‑solving skills, including the ability to derive actionable insights and translate findings into recommendations


• Demonstrated project management skills and ability to manage multiple priorities


• Proven ability to work cross‑functionally with business, product, and technology partners


• Excellent written and verbal communication skills, including presenting insights to senior leaders


• 4+ years of digital analytics tool experience (e.g., Adobe Analytics, Google Analytics)


• Strong expertise defining digital analytics tracking requirements and coordinating technical delivery with engineering teams


• Ability to lead analytical work from ideation to completion and function effectively in an environment of ambiguity

Preferred Qualifications

• Travel, hospitality, or destination‑based business experience


• Strong influencing and collaboration skills


• Ability to quickly synthesize complex business contexts and establish credibility with partners


• Experience leveraging advanced SQL to analyze large, multi‑source datasets


• Experience with business intelligence tools


• Understanding of the growing role of AI in the analytics space and experience with adopting new capabilities


• Digital analytics tracking experience with both website and mobile app implementations

Education

• Bachelor’s degree or equivalent work experience


• Master’s degree in related area

Benefits

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

Compensation

The hiring range for this position in Celebration, FL is $163,400.00 to $219,100.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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