Public Relations Manager

The Walt Disney Company; Anaheim (CA); On-site; USD 115,500 - 154,800; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Special extras from Disney

Job summary

A leading entertainment enterprise seeks a Public Relations Manager in Anaheim, CA. You will develop strategic communications and foster media relationships to enhance the Disneyland Resort's visibility. The ideal candidate has over 5 years of experience in public relations or journalism and is skilled in managing PR projects under tight deadlines. A Bachelor's degree in Communications is required. This role comes with a strong benefits package, reflecting Disney's commitment to employee wellness.

Qualifications

• 5+ years of experience in Public Relations, Communications, or Journalism.
• Strong knowledge of news markets and media production.
• Experience writing in Associated Press (AP) style.

Responsibilities

• Develop and leverage media relationships for positive news coverage.
• Draft press materials and manage PR projects effectively.
• Serve as a spokesperson for Disneyland Resort.

Skills

Public Relations

Communications

Journalism

Storytelling

Project Management

Media Relations

Education

Bachelor’s degree in Communications

Tools

Microsoft Office 365

Content Management Systems (e.g., WordPress)

Digital Asset Management Tools

Job description

As part of the Disneyland Resort Public Relations team, the Public Relations Manager is responsible for the development and execution of strategic communications plans, story ideas, and media pitches as well as cultivation of strong media relationships that will generate positive news coverage and earned media for Disneyland Resort. We are looking for a creative, passionate storyteller who takes pride in the Disney brand, thrives in a collaborative, fast‑paced environment with multiple daily duties, adept in writing press/PR communications and managing PR projects.

This position reports to the Senior Manager of Public Relations at the Disneyland Resort. This is a permanent role.

What You Will Do

• Develop, maintain and leverage media relationships in assigned markets, and work with media (print, digital and broadcast) to successfully pitch and place positive news coverage about Disneyland Resort
• Generate creative story ideas that translate into positive news coverage about Disneyland Resort and pitch and host media to attend major press events or one‑off visits and FAMs
• Research and respond to media inquiries and develop appropriate responses
• Extensive writing (AP style) of press materials with quick deadlines; manage the research, reviews and approvals with appropriate partners
• Draft editorial content for owned channels as needed
• Manage distribution planning of press materials, including the Disneyland Resort newsroom
• Manage PR projects as assigned
• Provide guidance in helping shape and/or determine what is newsworthy and interesting from a Media point of view, working closely with communications partners
• Monitor media coverage about DLR and follow up as needed
• Work closely with other external and internal partners, including Communications/Public Affairs for Disneyland Resort and Disney Experiences
• Serve as a Disneyland Resort spokesperson, within Disney guidelines
• Provide support with multicultural public relations efforts

Required Qualifications

• 5+ years of experience in Public Relations, Communications, or Journalism
• Experience partnering effectively with cross‑functional stakeholders and collaborating comfortably with Cast Members at all levels of the organization
• Experience working with media, including a demonstrated track record of placing stories and strong knowledge of news markets, news releases, and media production (video, photography)
• Experience developing communication strategies and storytelling across multiple platforms, including social and digital channels
• Experience producing high‑quality written and verbal communications with strong attention to language, messaging, and detail, while meeting tight deadlines with minimal editing
• Experience writing in Associated Press (AP) style
• Experience using content management systems (e.g., WordPress), digital asset management tools, and other digital applications, with the ability to speak confidently about their use
• Experience managing projects and priorities using project management tools (e.g., Airtable), including communicating effectively under pressure
• Experience using Microsoft Office 365, including Outlook
• Strong working knowledge of the Disneyland Resort
• Experience handling confidential information
• Ability to navigate a work schedule that includes occasional nights, weekends, and overnights

Preferred Qualifications

• Experience working at the Disneyland Resort and/or within Disney Experiences
• Experience in a newsroom, marketing, and/or public relations environment
• Experience writing press releases and related external communication materials
• Experience managing complex projects and timelines across multiple stakeholders
• Experience working with local and regional media, including Disney fan‑site media
• Experience within the travel or hospitality industry
• Multilingual (Spanish)

Education

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field is required
• Advanced education, including certifications, is preferred

Additional Information

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#DisneyCommsCareers #DisneyHR #DXMedia

The hiring range for this position in Anaheim, CA is $115,500‑$154,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.