Digital Integration & Content Strategy Lead

The Walt Disney Company (France); Glendale (CA); On-site; USD 110,000 - 155,000; Full time

Job summary

The Walt Disney Company in Glendale, CA is seeking a Digital Integration Manager to align TWDC Digital Marketing and DX Public Relations with Disneyland Resort business. Lead integrated digital content strategies and partner with multiple teams to drive ROI-driven campaigns for franchise initiatives and site launches.

The role requires a marketing/communications background, 5+ years in PR/marketing, and strong leadership. Some after-hours work and weekend shoots may be required.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years in public relations, marketing, or a related field with a proven track record in complex projects.
• Strong leadership and relationship-building skills. Proficient in PR/marketing project management and coordination.
• Extensive understanding of PR strategies, content creation, and marketing operations.
• Ability to work outside of business hours and some weekends for video shoots and events.

Responsibilities

• Collaborate with site/portfolio partners to develop a deep understanding of their business and provide effective digital strategies.
• Facilitate stakeholder integration and collaboration to drive coordinated digital content strategy from planning to execution.
• Provide platform relevancy guidance to support successful outcomes for all project variations.
• Align with PR/public affairs teams to ensure consistency with franchise initiatives and site launches.
• Represent segment-level perspectives to cultivate site/portfolio strategies and ideas.
• Lead discussions between creative teams and partners to formulate content ideas and secure approvals.
• Assist as on-site strategy director for media events and content shoots.
• Report on program successes and opportunities to drive site/partner results.

Skills

Leadership

Relationship building

Public relations

Content creation

Social media trends

ROI focus

Education

Bachelor's degree in marketing/communications

Job description

The Walt Disney Company in Glendale, CA is seeking a Digital Integration Manager to align TWDC Digital Marketing and DX Public Relations with Disneyland Resort business. Lead integrated digital content strategies and partner with multiple teams to drive ROI-driven campaigns for franchise initiatives and site launches.

The role requires a marketing/communications background, 5+ years in PR/marketing, and strong leadership. Some after-hours work and weekend shoots may be required.