DIGITAL INNOVATION MARKETING & PROJECT MANAGER | LUXURY SKINCARE & BEAUTY TECH

ZipRecruiter; Andover (MA); On-site; USD 80,000 - 100,000; Full time

Job summary

A dynamic company in the luxury aesthetics sector seeks a Brand Communications Manager to support the CEO in executing growth initiatives. The role involves defining brand strategy, managing communications, and driving e-commerce initiatives. Ideal candidates will be creative, commercial, and experienced in luxury branding. Benefits include a company pension and private medical insurance.

Benefits

Company pension

Employee discount

On-site parking

Private medical insurance

Discretionary bonus

Qualifications

• 5+ years in brand communications, public relations, or marketing.
• Experience in luxury brand spaces and digital platform launches.

Responsibilities

• Define brand strategy with CEO & CMO.
• Oversee brand communication strategy and marketing plan.
• Manage relationships with media, influencers, and industry leaders.

Skills

Luxury Marketing

Storytelling

Creative Thinking

Interpersonal Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Public Relations

Bachelor's degree in Digital Marketing

Tools

Adobe

Hubspot

Job description

Job Description

POSITION SUMMARY

This dynamic and high energy role is a newly developed position to support the progressive vision of the company and support the CEO in developing and executing growth initiatives and launches across the group that reinforce the brand’s luxury positioning, innovation and results driven products and services within the luxury aesthetics and wellbeing sector.

The ideal candidate will have a solid understanding of branding, digital marketing, CRM and stakeholder management and will be both commercial and creative with a love for getting a job done.

Alongside concept development and launch management, this role will also focus on crafting and managing a cohesive and compelling brand narrative across all touchpoints, ensuring the brand resonates with our target audiences and drives engagement in both traditional and digital platforms and drives forward our philanthropic endeavours and commitment to profit with purpose in all we do.

ABOUT HARPAR GRACE INTERNATIONAL

Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the services, development, distribution and management of luxury, cosmeceutical, spa and retail brands.

As the exclusive distributors for world class luxury brands including iS Clinical Cosmeceuticals, Revitalash, Totally Derma Nutraceutical throughout UK & Ireland and global brand owners for Déesse PRO LED Light therapy brand and a host of own brand revenue centres the company continues to achieve exceptional year-on-year performance and the team is rapidly expanding to support the ambitious vision of the company and brand portfolio.

The company is driven by an unrelenting commitment to profit with purpose with many philanthropic endeavours and give back initiatives and is proud to be launching a trust in 2026 to deliver meaningful impact globally.

KEY ROLES & RESPONSIBILITIES

Brand Strategy & Positioning

• Work with CEO & CMO in defining a progressive strategy for innovation, comms & activation
• Ensure USP’s, innovative technology & results driven propositions are seamlessly integrated into all brand messaging, content, campaigns

Brand Communications & experience

• Execute a brand communication strategy where the unique value proposition is reflected consistently and positions the brand as a leader and innovator in trade sectors.
• Oversee overarching HGI marketing plan for UK, Ireland & Caribbean
• Ensure all HGI branded events, concepts and propositions conform to brand & ROI potential
• Deliver a progressive CRM best practice framework within hubspot across business
• Define & deploy an automated journey for all partner & prospect audiences that maximises engagement and penetration of key programmes & services
• Audit and evolve the HGI brand experience to exceed expectations.

E-Commerce & Digital platform

• Oversee the website & platforms of HGI – identifying opportunities to innovate
• Oversee the VIP store & corporate roll out
• Drive new portfolio e-commerce initiatives to ensure effective execution

Concept Development

• Work with the CEO & COO to develop growth and innovation concepts through to execution.
• Create sales proposition decks to ensure stakeholder buy in
• Oversee delivery of new launches & campaigns

Luxury brand materials

• Oversee development and evolution of materials from brand id guidelines to print and digital

Public Relations

• Build and maintain relationships with key media outlets, influencers, and industry leaders in both the beauty and tech sectors to secure profile and positioning coverage.
• Oversee the cohesive development of the HGI influencer tribe with the community manager
• Support CEO trade sector PR and profile
• Oversee HGI social with trade engagement & relations to ensure brand & plan is enforced
• Inspire internal teams to be strong brand ambassadors who can communicate the brand’s story & selling proposition
• Commercialise KOL, influencer and partner advocation through new concept delivery

Market Research & Trend Monitoring

• Monitor industry trends, competitor activities, and consumer insights to continuously refine and improve our strategies.

Budget Management

• Plan, monitor and control spend associated with brand & communications management

KEY SKILLS & QUALIFICATIONS

Education

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital marketing

Experience

• 5+ years of experience in brand communications, public relations, or marketing, preferably within the luxury, beauty, or technology industries.
• Experience working in luxury brand spaces
• A proven track record of managing luxury brand communications across digital and traditional media platforms.
• Experience launching new concept developments
• Experience in digital platform propositions & launches
• Trade B2B experience preferable.
• Project management preferable

Skills

• Strong understanding of luxury marketing and digital service delivery
• Exceptional writing, editing, and storytelling skills, with the ability to craft compelling narratives that support the success of the vast array of initiatives and concepts we will bring to market
• Adobe / creative – ability tocreate presentations without being wholly reliant on others
• Hubspot & CRM system savy – drive email marketing journeys & automation with agency
• Highly creative with keen eye for design and attention to detail in visual work.
• Strong interpersonal and communication skills are essential, as you will represent our brand in various public forums, events, and media engagements.
• Blue sky / out of the box creative mind – energised by new ideas and bringing NPD to market
• Responsive and adaptive to changing workloads, timelines and outputs required due to the high growth trajectory of the business
• Completer finisher mentality
• Ability to thrive in a fast-pace environment
• Motivated by a profit with purpose ethos
• Hungry for growth, development and progressive their career at pace.

BENEFITS

• Company pension
• Employee discount
• On-site parking
• Private medical insurance
• Discretionary bonus