Digital GTM Manager - Document Cloud (Acquisition)

Adobe Inc.; San Francisco (CA); On-site; USD 141,000 - 250,000; Full time

Job summary

Adobe is seeking a Digital Go To Market Manager for Document Cloud to drive growth for small businesses. The role involves developing demand generation strategies, collaborating across functions, and optimizing marketing efforts to achieve significant annual recurring revenue impact. Ideal candidates will have a strong background in marketing, experience with go-to-market strategies, and the ability to work effectively with cross-functional teams.

Qualifications

• Practical experience in Product, Marketing, Ecommerce/Sales or similar.
• Proven track record of implementing marketing strategies.
• Outstanding skills in developing go-to-market plans.

Responsibilities

• Develop strategies for Document Cloud offerings including Acrobat Pro.
• Drive customer growth through various media channels.
• Apply data-driven insights to optimize marketing conversions.

Skills

Marketing strategies

Cross-functional collaboration

Data-driven insights

Demand generation

Education

Degree in Product, Marketing, Ecommerce/Sales

Job description

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Join Adobe in shaping the future of digital experiences. As the Digital Go To Market Manager for Document Cloud (Acquisition), you will drive growth for our products, focusing on small businesses.

What you'll Do

• Develop and implement demand generation strategies for Document Cloud offerings, including Acrobat Pro, Acrobat Standard, and AI assistant for small business/business professional customers.
• Drive new customer account growth of our products through various media channels, organic initiatives, and product improvements.
• Partner closely with multiple cross-functional partners GMO - A.com, Marketing, Analytics, PMM teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
• Develop new business opportunities and influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals and important metrics.
• Apply data-driven insights to optimize marketing conversions and drive traffic that results in significant ARR impact.
• Drive trials and add-ons to expand customer seat size and champion further account growth.
  

What you need to succeed

• Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales or a related field.
• Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
• Outstanding skills in developing and implementing digital go-to-market plans, to delivering results.
• Partnership skills to work effectively with cross-functional teams.
• Ability to accurately identify critical metrics and measure success through traffic and conversion data.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

May 26 2025 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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