Digital Graphic Designer

Lucky Goat Coffee Co.; Tallahassee (FL); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Paid Time Off

Employee Discount 25%

401K with company match

Continued education

Free coffee

Job summary

Lucky Goat Coffee Co. in Tallahassee, FL is seeking a Digital Graphic Designer to lead the visual development of digital marketing campaigns across web, email, social, and paid channels.

You will craft original product and marketing content that showcases the beauty of specialty coffee and strengthens the brand across digital and print touchpoints. The role reports to the Senior Graphic Designer within the Branding team, emphasizing collaboration, design excellence, and staying ahead of industry

Qualifications

• Minimum of 3 years of professional experience in print, web, and/or interactive graphic design.
• Strong portfolio demonstrating a full range of work from visual elements to campaigns.
• Experience designing email marketing campaigns and website/digital platforms is required.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign is required.
• Solid understanding of typography, color theory, composition and visual hierarchy.

Responsibilities

• Lead the visual development of digital marketing campaigns across web, email, social, mobile, and paid advertising.
• Create original product and marketing content that communicates the beauty of specialty coffee.
• Establish and maintain brand consistency across all digital and print touchpoints.
• Oversee design projects from concept to final execution for customer-facing and internal departments.
• Apply UX/UI principles, responsive design, and accessibility best practices to digital creative.
• Collaborate with marketing teams to analyze campaign performance and optimize assets.

Skills

Graphic design

Email marketing

Web design

Adobe Illustrator

Adobe Photoshop

InDesign

Typography

Color theory

Job description

Lucky Goat Coffee is a specialty coffee production roaster based in Tallahassee, Florida. Since 2010, we have focused on expanding our brand through a growing café portfolio, an expanding wholesale business and a booming e-commerce platform with nationwide reach. We are a team passionate about coffee and focused on making every experience with our brand one to remember.

The Digital Graphic Designer role is focused on creating engaging and original content to bring the Lucky Goat Coffee brand to life as we expand into new markets. From concept to execution, this individual will be at the forefront of brand development for both internal departments and our growing customer base focusing heavily on digital marketing platforms.

This is a full-time position based in Tallahassee, FL reporting to the Senior Graphic Designer and works on the Branding team in a collaborative, passionate environment.

Qualifications

• Minimum of 3 years of professional experience in print, web, and/or interactive graphic design.
• Proven design experience demonstrated through a strong portfolio showcasing a full range of work, from detailed visual elements to fully developed campaigns.
• Experience designing email marketing campaigns and website/digital platforms is required.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign is required.
• Strong understanding of design principles, including composition, typography, color theory, and visual hierarchy.
• Excellent organizational skills with the ability to manage multiple projects simultaneously while maintaining strong attention to detail.
• Highly motivated and execution-focused, with a clear understanding of how design contributes to overall brand strength and consistency.
• Ability to thrive in a collaborative, team-oriented environment.
• Commitment to maintaining high creative standards and delivering consistently strong design work.
• Strong awareness of current design and industry trends, with the ability to translate them into brand-aligned creative concepts.
• Ability to clearly articulate design decisions and remain flexible in response to creative feedback and project pivots.
• Innovative thinker with the ability to approach design challenges with fresh, strategic solutions.
• Experience in the coffee or broader food and beverage industry is a strong plus.

Responsibilities

• Lead the visual development of digital marketing campaigns across web, email, social, mobile, and paid advertising.
• Create original product and marketing content that communicates the beauty of specialty coffee and brings the brand to life through compelling visual design.
• Establish and maintain brand consistency across all digital and print touchpoints.
• Oversee design projects from concept development through final execution across visual, web, print, and branding initiatives for both customer-facing and internal departments.
• Apply UX/UI principles, responsive design standards, and accessibility best practices to digital creative.
• Collaborate with marketing teams to analyze campaign performance and optimize creative assets accordingly.
• Develop color, pattern, and illustrative executions for physical products in partnership with the Product Development and Branding teams.
• Apply and evolve brand style guidelines to ensure a cohesive and elevated brand experience across all projects.
• Partner with the broader Branding team to enhance the creative direction of the brand through photography, seasonal campaigns, product design, and marketing initiatives.
• Develop and enhance marketing collateral across all departments while ensuring alignment with overall brand standards.
• Oversee the creation of corporate marketing and sales support materials for the Lucky Goat Coffee brand.
• Develop design systems, templates, and style guides to support scalable and efficient marketing execution.
• Stay current with industry trends, emerging design practices, and evolving consumer aesthetics to ensure the Lucky Goat brand remains innovative and relevant.
• Competitive salary - $50,000 - $60,000
• Paid Time Off and company holidays
• Employee Discount of 25% off
• 401K along with company match
• Continued education opportunities within the design field.
• All the great coffee you can drink!

All benefits subject to change based on applicable laws and/or the Company’s lawful discretion. Benefits plan terms and applicable law control with respect to insurance terms.