Digital Experience & Website Manager - Hybrid

Regis Corporate; Minneapolis (MN); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Hybrid work environment

PTO & 401k

On-site campus amenities

Job summary

Regis Corporation, headquartered in Minneapolis, Minnesota, seeks a Digital Experience & Website Manager for a 6‑month contract-to-hire role. The role focuses on optimizing guest experiences across websites, mobile apps, loyalty touchpoints, and in-salon digital journeys.

Ideal candidates will blend marketing acumen with technical skills in website management, analytics, tagging, and conversion optimization, partnering with Marketing, IT, Loyalty, and Operations to deliver measurable

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Communications, Digital Marketing, or a related field.
• 4+ years of experience in digital marketing, website strategy and web analytics, digital experience, marketing technology, or related fields.
• Advanced experience with GA4, GTM, measurement frameworks, and website performance analysis.
• Strong understanding of SEO fundamentals and analytics-informed improvements.
• Ability to translate business and marketing objectives into digital experience improvements.

Responsibilities

• Own end-to-end website user experiences and guest journeys to improve engagement and conversions.
• Lead analytics, tagging, and measurement to understand behavior and performance.
• Collaborate with Marketing, IT, Loyalty, and Operations to align digital initiatives with business goals.
• Develop and manage an experimentation roadmap (A/B, multivariate tests) and scale successful pilots.
• Define business requirements and success criteria for digital initiatives.

Skills

Digital marketing

Website strategy

Web analytics

A/B testing

Conversion optimization

Project management

Multi-brand collaboration

Education

Bachelor’s degree (Marketing/CS/Communications/Digital Marketing)

Tools

GA4

Google Tag Manager

SEO

Optimizely

Amplitude Experiment

Adobe Target

VWO

Job description

Regis Corporation, headquartered in Minneapolis, Minnesota, seeks a Digital Experience & Website Manager for a 6‑month contract-to-hire role. The role focuses on optimizing guest experiences across websites, mobile apps, loyalty touchpoints, and in-salon digital journeys.

Ideal candidates will blend marketing acumen with technical skills in website management, analytics, tagging, and conversion optimization, partnering with Marketing, IT, Loyalty, and Operations to deliver measurable