Marketing Strategist - Hybrid, Data-Driven Growth

Grand Casino Mille Lacs & Hinckley; Hinckley (MN); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive salary & benefits

401(k) with employer match

Tuition reimbursement

Paid parental leave

Generous PTO

Job summary

Grand Casino Mille Lacs/Hinckley seeks a Marketing Strategist to guide digital and traditional marketing efforts across web, app, email, SMS, social, paid media, and PR. You will manage scope, schedule, KPIs, and quality while coaching a small team.

Requirements include a Bachelor’s in marketing-related field, 3+ years of digital and traditional marketing, and leadership experience. This hybrid role supports campaigns across Mille Lacs properties and enterprise initiatives.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Three or more years in digital marketing and social media and three or more years in traditional marketing.
• Two years of supervision/leadership experience.

Responsibilities

• Support digital and traditional marketing and advertising efforts across web, app, email, SMS, social, paid media, and traditional channels.
• Provide strategic consultation and partner support to elevate the brand and move business goals forward.
• Lead or supervise the Digital Content & Email Specialist, Social Media Strategist, and Social Media Specialist.

Education

Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Tools

Salesforce Marketing Cloud

Social Media Platforms (Facebook, Instagram, YouTube, Google Ads, LinkedIn)

Job description

Grand Casino Mille Lacs/Hinckley seeks a Marketing Strategist to guide digital and traditional marketing efforts across web, app, email, SMS, social, paid media, and PR. You will manage scope, schedule, KPIs, and quality while coaching a small team.

Requirements include a Bachelor’s in marketing-related field, 3+ years of digital and traditional marketing, and leadership experience. This hybrid role supports campaigns across Mille Lacs properties and enterprise initiatives.