Digital Experience Lead: UX, SEO & AI

191 Altera Corporation; San Jose (CA); On-site; USD 118,900 - 172,200; Full time

Job summary

Altera is seeking a Digital Marketing Manager to lead the strategy, design, delivery, and ongoing optimization of Altera.com in the San Jose, California area. This cross-functional role partners with marketing, sales, engineering, IT, creative, and external agencies to deliver intuitive, high-performing customer experiences.

You will guide digital strategy, UX and visual design, site architecture, content optimization, SEO, analytics, and emerging digital capabilities, translating business needs

Qualifications

• Bachelor's degree in a STEM- or business-related field.
• 5+ years of experience in web technology, digital experience, or website program delivery, including 3+ years leading cross-functional teams and complex projects with business, creative, agency, and IT stakeholders.
• 3+ years of experience managing large-scale public websites, digital redesigns, or platform implementation projects.

Responsibilities

• Lead the creation and execution of the Altera.com digital experience roadmap to improve customer experience, increase engagement, and build new functionality.
• Collaborate with IT to drive the technology architecture for Altera.com, ensuring seamless integration and optimal performance across all components.
• Lead UX design initiatives to enhance user engagement and satisfaction, ensuring a seamless experience across devices.
• Lead the visual design direction for Altera.com, translating brand standards into compelling, accessible, and consistent digital experiences.
• Guide the development and review of wireframes, prototypes, page templates, and reusable design components in partnership with creative, UX, and development teams.
• Utilize emerging technologies such as generative AI and LLMs to deliver transformative improvements in user experience.
• Continuously optimize the digital experience by implementing A/B testing, improving SEO, and deploying analytics and improving conversion rates.
• Utilize SEO tools to analyze content performance and implement strategies to enhance search engine visibility and content findability.
• Define and streamline processes to ensure high-quality content creation aligned with best practices.
• Provide strategic guidance to business content developers to improve the end-customer experience.
• Manage agency and vendor deliverables, budgets, scopes, and performance to ensure quality, accountability, and business value.
• Identify and manage project risks, dependencies, decisions, and resource constraints, escalating issues and recommending mitigation plans as needed.
• Establish project governance, milestones, status reporting, and approval processes to maintain stakeholder alignment and delivery momentum.
• Lead end-to-end project management for website, digital experience, and technology initiatives, including scope, schedules, resources, budgets, and launch readiness.
• Partner with marketing, sales, and engineering stakeholders to gather business requirements.
• Translate business needs into detailed technical specifications and user stories for the development team.
• Prioritize requirements based on business objectives, customer needs, and technical feasibility.

Skills

Digital marketing

Web technology

Cross-functional collaboration

Project management

UX design

Education

Bachelor's degree in STEM or business-related field

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

Altera is seeking a Digital Marketing Manager to lead the strategy, design, delivery, and ongoing optimization of Altera.com in the San Jose, California area. This cross-functional role partners with marketing, sales, engineering, IT, creative, and external agencies to deliver intuitive, high-performing customer experiences.

You will guide digital strategy, UX and visual design, site architecture, content optimization, SEO, analytics, and emerging digital capabilities, translating business needs