Digital Marketing Manager

191 Altera Corporation; San Jose (CA); On-site; USD 118,900 - 172,200; Full time

Job summary

Altera is seeking a Digital Marketing Manager to lead the strategy, design, delivery, and ongoing optimization of Altera.com in the San Jose, California area. This cross-functional role partners with marketing, sales, engineering, IT, creative, and external agencies to deliver intuitive, high-performing customer experiences.

You will guide digital strategy, UX and visual design, site architecture, content optimization, SEO, analytics, and emerging digital capabilities, translating business needs

Qualifications

• Bachelor's degree in a STEM- or business-related field.
• 5+ years of experience in web technology, digital experience, or website program delivery, including 3+ years leading cross-functional teams and complex projects with business, creative, agency, and IT stakeholders.
• 3+ years of experience managing large-scale public websites, digital redesigns, or platform implementation projects.

Responsibilities

• Lead the creation and execution of the Altera.com digital experience roadmap to improve customer experience, increase engagement, and build new functionality.
• Collaborate with IT to drive the technology architecture for Altera.com, ensuring seamless integration and optimal performance across all components.
• Lead UX design initiatives to enhance user engagement and satisfaction, ensuring a seamless experience across devices.
• Lead the visual design direction for Altera.com, translating brand standards into compelling, accessible, and consistent digital experiences.
• Guide the development and review of wireframes, prototypes, page templates, and reusable design components in partnership with creative, UX, and development teams.
• Utilize emerging technologies such as generative AI and LLMs to deliver transformative improvements in user experience.
• Continuously optimize the digital experience by implementing A/B testing, improving SEO, and deploying analytics and improving conversion rates.
• Utilize SEO tools to analyze content performance and implement strategies to enhance search engine visibility and content findability.
• Define and streamline processes to ensure high-quality content creation aligned with best practices.
• Provide strategic guidance to business content developers to improve the end-customer experience.
• Manage agency and vendor deliverables, budgets, scopes, and performance to ensure quality, accountability, and business value.
• Identify and manage project risks, dependencies, decisions, and resource constraints, escalating issues and recommending mitigation plans as needed.
• Establish project governance, milestones, status reporting, and approval processes to maintain stakeholder alignment and delivery momentum.
• Lead end-to-end project management for website, digital experience, and technology initiatives, including scope, schedules, resources, budgets, and launch readiness.
• Partner with marketing, sales, and engineering stakeholders to gather business requirements.
• Translate business needs into detailed technical specifications and user stories for the development team.
• Prioritize requirements based on business objectives, customer needs, and technical feasibility.

Skills

Digital marketing

Web technology

Cross-functional collaboration

Project management

UX design

Education

Bachelor's degree in STEM or business-related field

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

Job Details: Job Description

Altera is seeking a Digital Marketing Manager to lead the strategy, design, delivery, and ongoing optimization of Altera.com. In this highly cross-functional role, you will shape the digital experience roadmap, oversee major website initiatives, and partner with marketing, sales, engineering, IT, creative, and external agencies to deliver intuitive, high-performing customer experiences. You will lead projects spanning digital strategy, UX and visual design, website architecture, content optimization, SEO, analytics, generative AI, and emerging digital capabilities. This role is responsible for translating business needs into clear requirements, managing project schedules, budgets, risks, and dependencies, and ensuring successful delivery from concept through launch and continuous improvement.

Responsibilities

• Lead the creation and execution of the Altera.com digital experience roadmap to improve customer experience, increase engagement, and build new functionality.
• Collaborate with IT to drive the technology architecture for Altera.com, ensuring seamless integration and optimal performance across all components.
• Lead UX design initiatives to enhance user engagement and satisfaction, ensuring a seamless experience across devices.
• Lead the visual design direction for Altera.com, translating brand standards into compelling, accessible, and consistent digital experiences.
• Guide the development and review of wireframes, prototypes, page templates, and reusable design components in partnership with creative, UX, and development teams.
• Utilize emerging technologies such as generative AI and LLMs to deliver transformative improvements in user experience.
• Continuously optimize the digital experience by implementing A/B testing, improving SEO, and deploying analytics and improving conversion rates.
• Utilize SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, or Moz) to analyze content performance and implement strategies to enhance search engine visibility and content findability.
• Define and streamline processes to ensure high-quality content creation aligned with best practices.
• Provide strategic guidance to business content developers to improve the end-customer experience.
• Manage agency and vendor deliverables, budgets, scopes, and performance to ensure quality, accountability, and business value.
• Identify and manage project risks, dependencies, decisions, and resource constraints, escalating issues and recommending mitigation plans as needed.
• Establish project governance, milestones, status reporting, and approval processes to maintain stakeholder alignment and delivery momentum.
• Lead end-to-end project management for website, digital experience, and technology initiatives, including scope, schedules, resources, budgets, and launch readiness.
• Partner with marketing, sales, and engineering stakeholders to gather business requirements.
• Translate business needs into detailed technical specifications and user stories for the development team.
• Prioritize requirements based on business objectives, customer needs, and technical feasibility.

Pay & Incentives

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, training, etc. We also offer incentive opportunities that reward employees based on individual and company performance.

$118.9K - $172.2K USD

Legal & Eligibility

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

Qualifications

• Minimum Qualifications:
• Bachelor's degree in a STEM- or business-related field.
• 5+ years of experience in web technology, digital experience, or website program delivery, including 3+ years leading cross-functional teams and complex projects with business, creative, agency, and IT stakeholders.
• 3+ years of experience managing large-scale public websites, digital redesigns, or platform implementation projects.
• Preferred Qualifications:
• Experience in the semiconductor industry and with customer journeys from awareness through adoption.
• Experience directing or partnering on visual design, design systems, responsive web design, prototyping, and digital accessibility.
• Strong presentation and communication skills with the ability to engage and influence executive leadership.
• Strong project management skills with the ability to manage complex initiatives, timelines, budgets, risks, vendors, and multiple stakeholders.

Job Type & Working Hours

Job Type: Regular

Shift: Shift 1 (United States of America)

Locations

Primary Location: San Jose, California, United States

Additional Locations: (none specified)

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

About Altera

Altera: Accelerating Innovators Altera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.