Digital Experience & E‑Commerce Lead

NBCUniversal; California (MO); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal is seeking a Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) for Universal Studios Hollywood. This role leads digital strategy, page planning, and execution across web, mobile, and online stores, partnering with Marketing, Content, and Analytics to drive guest experiences in a data-driven way.

The position emphasizes strategic planning, performance analysis, and continuous improvement of guest journeys, with a strong ownership mindset and collaboration across

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or Advertising required.
• 3+ years of experience in digital marketing, eCommerce, or related fields.

Responsibilities

• Develop digital strategy and tactical execution plans for destination and campaign initiatives across web, mobile apps, and online stores.
• Partner with Marketing, Content and Analytics to translate priorities into actionable digital deliverables.
• Lead testing strategies (A/B, personalization, usability) and scale winning variants.
• Monitor campaign performance and resolve issues post-launch to improve guest experience.
• Collaborate with cross-functional teams to ensure timely and quality digital experiences.

Skills

Project management

Stakeholder management

Communication

Attention to detail

Multitasking

Education

Bachelor’s degree in Marketing, Communications, Business or Advertising

Master’s degree (plus)

Tools

CMS

Adobe Analytics

QM

Job description

NBCUniversal is seeking a Senior Specialist, Digital Consumer Experience & E-Commerce (DCXE) for Universal Studios Hollywood. This role leads digital strategy, page planning, and execution across web, mobile, and online stores, partnering with Marketing, Content, and Analytics to drive guest experiences in a data-driven way.

The position emphasizes strategic planning, performance analysis, and continuous improvement of guest journeys, with a strong ownership mindset and collaboration across