Digital Experience Architect – Luxury Hospitality

Auberge Collection; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401k employer match

Life insurance

Employee assistance program

Hotel stay program

Job summary

Auberge Collection is seeking a Senior Director of Digital Product & Experience to build a premier Digital Product function from the ground up, defining the operating model, governance, and roadmap that shapes Auberge.com and the digital guest journey.

Reporting into the SVP of Digital & Marketing, this role blends product leadership, business operations, and hands-on execution to create modern digital capabilities while preserving the brand’s emotion, discovery, and luxury storytelling.

Qualifications

• 10+ years leading Digital Product for luxury, premium consumer, travel, lifestyle, or ecommerce brands.
• Experience building product organizations, operating models, and cross-functional governance from the ground up.
• A track record leading large-scale digital experience transformations.
• Deep expertise in product strategy, customer experience, experimentation, analytics, personalization, and digital commerce.
• Strong commercial and financial acumen, with the ability to prioritize investments based on measurable business impact.
• The ability to influence across Brand, Marketing, Technology, Data, CRM, Commercial, Revenue, Sales, and Property teams.
• A bias for action, comfort with ambiguity, and the ability to move between strategy and hands-on execution.
• A genuine curiosity about travel, culture, design, dining, wellness, hospitality, and the experiences that shape how people remember a brand.
• Experience with an iconic luxury, lifestyle, hospitality, travel, entertainment, or experience-led consumer brand is strongly preferred.

Responsibilities

• Establish Auberge Collection’s Digital Product function from the ground up. Define the operating model, governance, roadmap, prioritization approach, and product management discipline that will shape how digital experiences are imagined and delivered.
• Own product strategy for Auberge.com and the end-to-end digital guest journey; from inspiration and discovery through booking, stay, and lifelong engagement.
• Partner across Brand, Creative, Marketing, Sales, Commercial, Properties, and Technology to bring Auberge Collection’s most iconic destinations, stories, experiences, and partnerships to life digitally.
• This is not simply a website role. Every campaign, property launch, partnership, and guest interaction should come together through a cohesive, multi-channel digital experience.
• Lead Digital Product with an owner mindset. Build roadmaps grounded in customer insight, financial analysis, measurable ROI, and commercial impact.
• Advance capabilities across personalization, experimentation, CRM, enterprise CDP, marketing technology, measurement, and customer journeys to improve engagement, conversion, digital revenue, loyalty, and lifetime value.

Skills

Digital Product leadership

Product strategy

Analytics

Personalization

CRM

Experimentation

Cross-functional governance

Financial acumen

Influence

Curiosity about luxury travel

Job description

Auberge Collection is seeking a Senior Director of Digital Product & Experience to build a premier Digital Product function from the ground up, defining the operating model, governance, and roadmap that shapes Auberge.com and the digital guest journey.

Reporting into the SVP of Digital & Marketing, this role blends product leadership, business operations, and hands-on execution to create modern digital capabilities while preserving the brand’s emotion, discovery, and luxury storytelling.