Senior Director, Digital Product & Experience

Auberge; New York (NY); On-site; USD 210,000 - 260,000; Full time

Job summary

Auberge Collection, a luxury hospitality brand, seeks a Senior Director, Digital Product & Experience to build the digital product function and shape Auberge.com's guest journey. You will lead a cross-functional team across Brand, Creative, Marketing, Sales, and Technology to deliver a cohesive, personalized, multi-channel digital experience that drives engagement and revenue.

This role demands strategic vision, customer insight, and hands-on execution to elevate every digital touchpoint

Qualifications

• 10+ years leading Digital Product for luxury, premium consumer, travel, lifestyle, or ecommerce brands.
• Experience building product organizations, operating models, and cross-functional governance from the ground up.
• A track record leading large-scale digital experience transformations.
• Deep expertise in product strategy, customer experience, experimentation, analytics, personalization and digital commerce.
• Strong commercial and financial acumen, with the ability to prioritize investments based on measurable business impact.

Responsibilities

• Establish Auberge Collection’s Digital Product function from the ground up with governance, roadmap, and a scalable team.
• Own product strategy for Auberge.com and the end-to-end digital guest journey from discovery through lifelong engagement.
• Partner across Brand, Creative, Marketing, Sales, Commercial, Properties, and Technology to bring destinations and experiences to life digitally.
• Ensure campaigns, property launches, partnerships, and guest interactions are cohesive across multi-channel digital experiences.
• Lead Digital Product with an owner mindset, building roadmaps grounded in customer insight and measurable ROI.
• Advance personalization, experimentation, CRM, enterprise CDP, marketing technology, measurement, and customer journeys to boost engagement and digital revenue.

Skills

Digital Product leadership

Product strategy

Customer experience

Experimentation

Analytics

Personalization

Digital commerce

Cross-functional influence

Commercial acumen

Leadership in luxury/travel brand

Job description

Company Description

Auberge Collection is a portfolio of extraordinary hotels, resorts, safaris, residences, and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 39 one-of-a-kind hotels, resorts, safaris, and residences, Auberge invites guests to create unforgettable stories in some of the world’s most desirable destinations.

Job Description

At Auberge Collection, digital should feel as distinctive as our properties.

We are building a Digital Product organization to define how guests discover, experience, and build lasting relationships with our brand across every digital touchpoint. This is a rare opportunity to create the operating model, product strategy, and team that will shape the next generation of Auberge.com and the broader digital guest experience.

Reporting into the SVP, Digital & Marketing, the Senior Director, Digital Product & Experience will combine the mindset of a product leader, business operator, and builder; creating modern digital capabilities while preserving the emotion, individuality, and sense of discovery that make Auberge Collection unlike any other hospitality brand.

Success will be measured not by the number of features shipped, but by the quality of the experiences created, the organization built, and the business outcomes delivered.

• Establish Auberge Collection’s Digital Product function from the ground up. Define the operating model, governance, roadmap, prioritization approach, and product management discipline that will shape how digital experiences are imagined and delivered. Build the team over time while remaining deeply involved in execution.
• Own product strategy for Auberge.com and the end‑to‑end digital guest journey; from inspiration and discovery through booking, stay, and lifelong engagement.
• Partner across Brand, Creative, Marketing, Sales, Commercial, Properties, and Technology to bring Auberge Collection’s most iconic destinations, stories, experiences, and partnerships to life digitally. Whether launching a new property, showcasing a celebrated chef, introducing a transformative wellness experience, or amplifying a world‑class partnership, you will define how those moments are experienced across our website, CRM, personalization, and owned digital channels.
• This is not simply a website role. Every campaign, property launch, partnership and guest interaction should come together through a cohesive, multi‑channel digital experience that is as thoughtful and elevated as the brand itself.
• Lead Digital Product with an owner mindset. Build roadmaps grounded in customer insight, financial analysis, measurable ROI, and commercial impact.
• Advance capabilities across personalization, experimentation, CRM, enterprise CDP, marketing technology, measurement and customer journeys to improve engagement, conversion, digital revenue, loyalty and lifetime value.

Qualifications

• 10+ years leading Digital Product for luxury, premium consumer, travel, lifestyle, or ecommerce brands.
• Experience building product organizations, operating models, and cross‑functional governance from the ground up.
• A track record leading large‑scale digital experience transformations.
• Deep expertise in product strategy, customer experience, experimentation, analytics, personalization and digital commerce.
• Strong commercial and financial acumen, with the ability to prioritize investments based on measurable business impact.
• The ability to influence across Brand, Marketing, Technology, Data, CRM, Commercial, Revenue, Sales and Property teams.
• A bias for action, comfort with ambiguity, and the ability to move between strategy and hands‑on execution.
• A genuine curiosity about travel, culture, design, dining, wellness, hospitality and the experiences that shape how people remember a brand.
• Experience with an iconic luxury, lifestyle, hospitality, travel, entertainment or experience‑led consumer brand is strongly preferred.

Additional Information

For more information: auberge.com

Connect with Auberge Collection on Instagram, TikTok, Facebook, LinkedIn @Auberge and #AlwaysAuberge

About The Friedkin Group

The Friedkin Group is a privately held family of global brands spanning automotive, entertainment, hospitality, investments and sports.

Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.

The Friedkin Group portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.

For more information, please visit www.friedkin.com.

Auberge Collection LLC is an Equal Opportunity Employer, M/F/D/V. Auberge Collection LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Auberge Collection LLC complies with applicable state and local laws governing non‑discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.