Digital Executive Producer

NAB Leadership Foundation; Sacramento (CA); On-site; USD 68,000 - 83,000; Full time

Job summary

KTXL Fox40 is seeking an exceptional Digital Executive Producer to lead our newsroom into a fully integrated, multiplatform operation.

This leader will break down silos between digital, broadcast, streaming and social, build a high-performing team, and drive audience growth across platforms.

Qualifications

• Proven leadership in a digital news environment.
• Strong editorial judgment in breaking news situations.
• Track record of growing audiences through cross-platform content.
• Deep understanding of SEO, analytics, and social platforms.
• Experience integrating video, streaming, and digital storytelling.

Responsibilities

• Lead and grow a high-performance Digital team.
• Set vision and performance standards for Digital.
• Create accountability around metrics, content quality, and editorial judgment.
• Train team in video, social, SEO, and analytics.
• Shape editorial decisions alongside broadcast leadership.
• Ensure Digital is involved early in story conception.
• Drive cross-platform workflows across linear, digital, and streaming.
• Grow FOX40+ streaming and cross-platform reach.
• Elevate social reach newsroom-wide and train staff.
• Oversee homepage strategy and real-time analytics to guide decisions.

Skills

Digital leadership

Editorial judgment

SEO / analytics

Video & streaming

Cross-platform storytelling

Audience growth

Job description

KTXL FOX40 is looking for an exceptional Digital Executive Producer, to lead the evolution of our newsroom into a fully integrated, multiplatform operation.

This is not a traditional digital role. The Executive Producer will be a central editorial leader-responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways.

This leader will build, coach, and elevate a high-performing digital team; help drive growth on all digital platforms; and raise the entire newsroom's fluency in how audiences consume news today.

Core Responsibilities

• Lead and help grow a high-performance Digital team
• Set the vision, standards, and daily expectations for Digital performance
• Create accountability around metrics, content quality, and editorial judgment
• Identify gaps and actively train the team in video, social, SEO, and analytics
• Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
• Ensure Digital is present early in story conception, not just at the end
• Push for stronger, smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution

Integrate Digital, Broadcast, and Streaming

• Partner with show EPs, assignment editors, and producers to extend the life of every story
• Create seamless workflows between linear, digital, and streaming
• Ensure broadcast content is consistently optimized and repurposed for Digital and CTV
• Drive the evolution towards vertical video
• Eliminate gaps where content is left underutilized or audience opportunities are missed

Drive the Growth of streaming

• Work in lockstep with the Executive Producers to stream build and grow Fox40+
• Identify daily opportunities for live, near-live, and on-demand content on streaming
• Support and strategize the promotion of FOX40+ across all platforms

Elevate Social & Audience Reach Across the Newsroom

• Lead a newsroom-wide approach to social, not just a digital team function
• Establish clear expectations for how content is created and distributed on social platforms
• Train and guide newsroom staff to produce content that performs natively on each platform
• Stay ahead of trends and ensure FOX40 is competitive in emerging formats

Own Digital Performance & Growth

• Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
• Use real-time and long-term analytics to guide decisions and adjust strategy
• Drive measurable growth in engagement, loyalty, and reach
• Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

• Proven leadership in a digital news environment, with experience managing people and performance.
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO, analytics, and social platforms
• Experience working across video, streaming, and digital storytelling formats
• Ability to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

• Track record of digital and social media growth
• 3 years of digital experience a plus

Compensation - $75,000+ annually commensurate with experience and skill level

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

KTXL Fox40 will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if KTXL Fox40 is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.

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