Digital Execution Strategist

Westinghouse Electric Company; Canton (MA); On-site; USD 94,558,464 - 108,885,504; Part time

Benefits offered by this job

Comprehensive Health and Income Protec

401(k) Savings Plan

Paid vacations for qualifyingPositions

Job summary

Westinghouse Electric Company is seeking a Digital Execution Strategist for a 9-month contract based in Juno Beach, FL. You will drive digital projects on the customer-facing roadmap, lead HubSpot initiatives, and elevate content management across hundreds of microsites.

You will collaborate with marketing, IT, and content teams, ensuring UX best practices, accessibility, and performance optimization while aligning with business goals.

Qualifications

• Minimum of 6 years of experience in digital strategy with a focus on HubSpot.
• Experience managing digital projects using HubSpot.
• In-depth knowledge of CMS, web analytics, SEO, and digital marketing best practices.
• Proficient in HTML, CSS, JavaScript and other web technologies.
• HubSpot certification preferred but not required.

Responsibilities

• Lead the project intake process with clear goals and deliverables.
• Develop digital strategies using HubSpot and Breeze to boost engagement and growth.
• Translate strategies into website design projects focused on UX and accessibility.
• Oversee end-to-end HubSpot implementation for over 200 microsites.
• Create wireframes, prototypes, and user flows to communicate design concepts.
• Collaborate with marketing, IT, content creators, and developers.
• Conduct user research, usability testing, and competitive analysis.
• Ensure ADA compliance and Site Improve site health with data-driven improvements.
• Participate in daily standups, sprint planning, and release support.

Skills

HubSpot

Digital strategy

CMS knowledge

Web analytics

SEO

Project management

Education

High School Diploma or GED

Bachelor's degree in marketing, Digital Media, Information Technology or related field

Tools

HTML

CSS

JavaScript

Job description

Opportunity Overview

Digital Execution Strategist based in Juno Beach, FL. This is a 9-month contract assignment (W-2). You will have expertise in HubSpot and will join the Enterprise Marketing team. You will help improve multiple website projects, deliver exceptional user experiences, and increase content management strategies within HubSpot.

You will manage digital projects on the customer-facing digital experience roadmap. You will use project management skills to provide support. The support will be in developing plans and projects to deliver goals. These goals will include transactional web tools, User Interface (UI) best practices, navigation, and architecture best practices.

Responsibilities

• Lead the project intake process, collating and understanding requirements from team members to ensure clear goals and deliverables.
• Develop digital strategies using HubSpot and their AI feature, Breeze to enhance user engagement and increase business growth.
• Develop and articulate design strategies that align with team goals and user needs.
• Translate complex strategies into website design projects, ensuring user experience and engagement.
• Use best marketing practices to design and refine website interfaces, enhancing usability, accessibility, and visual appeal.
• Conduct user research, usability testing, and competitive analysis to inform design decisions and existing solutions.
• Collaborate with teams including marketing, IT, content creators, and developers to implement cohesive and impactful design solutions.
• Oversee the end-to-end implementation of HubSpot for over 200 microsites, ensuring best practices in content management, personalization, and performance optimization.
• Create wireframes, prototypes, user flows, and interactive mock-ups to communicate design concepts.
• Design, manage, and increase web content and assets using HubSpot.
• Ensure ADA compliance and overall site health by managing and analyzing data using Site Improve, making recommendations for necessary improvements.
• Participate in daily status call, sprint planning, user story development, testing, and supporting project releases for digital projects.
• Demonstrate discipline and organization in implementing assignments and managing projects, while building and maintaining great relationships with clients, co-workers, and vendors.
• Understand customer needs and pain points to help develop better user experiences.
• Present wireframes and prototypes to management and partners.
• Conduct regular audits and performance analysis of digital campaigns, identifying opportunities for improvement and implementing corrective actions.
• Stay current with industry trends, new technologies, and best practices in UX design and digital marketing.

Qualifications

• High School Graduate / GED required.
• Bachelor's degree in marketing, Digital Media, Information Technology, or a related field.
• Minimum of 6 years of experience in digital strategy, with a focus on HubSpot.
• Experience managing digital projects using HubSpot.
• In-depth knowledge of content management systems (CMS), web analytics, SEO, and digital marketing best practices.
• Proficient in HTML, CSS, JavaScript, and other web technologies.
• The ability to interpret data and provide applicable insights.
• HubSpot certification preferred but not required.

Benefits

• Comprehensive Health and Income Protection Benefits
• 401(k) Savings Plan
• Paid Vacations for qualifying positions

Base salary range for this position, dependent upon experience, qualifications, and skills, is estimated to be $33.00/hr to $38.00/hr.

Safety Pledge

If you are as committed to your success as we are committed to your safety, this is the position for you. Our guiding principle has always been and will continue to be the safety of our people.

Equal Opportunity Employer

Equal Opportunity Employer including Veterans and Individuals with Disabilities.