Digital Events Lead - B2B Webinars & Growth

Devtooljobs; Austin (TX); On-site; USD 65,000 - 100,000; Full time

Job summary

Confluent is seeking a Digital Events Manager to plan, produce, and deploy impactful digital events. You will collaborate with global campaigns, regional field marketers, and product teams to drive engagement and pipeline through differentiated digital experiences.

Ideal candidates have 3–5 years in digital events, strong experience with ON24/Zoom/Marketo/Salesforce, and excellent cross-functional communication and data-driven decision-making skills.

Qualifications

• 3–5 years in digital events and webinar marketing.
• Deep understanding of B2B webinar best practices.
• Proficiency with webinar hosting platforms and tools, as well as CRM and marketing automation platforms, including ON24, Zoom Webinar, Marketo, and Salesforce.
• Strong organizational and project management skills.
• Ability to work effectively in a cross-functional team across regions and functions.
• Data-driven with strong analytical skills.

Responsibilities

• Own the digital events calendar and scope business needs across the organization to drive impact.
• Partner with Operations to gather event requirements and design the best audience experience.
• Set up and configure webinars on our platforms.
• Ensure on-time, high-quality delivery of events and deliverables.
• Generate reports, analyze performance, share insights with stakeholders.
• Develop hypotheses and run experiments to improve registration and engagement.
• Identify strategies to maximize engagement.
• Collaborate with channel partners to drive registrations.
• Run enablement sessions with content contributors.
• Lead regular status meetings for event planning.
• Collaborate with Program Management to develop processes and documentation.

Skills

Digital events

Webinar marketing

ON24

Zoom Webinar

Marketo

Salesforce

Project management

Cross-functional

Data-driven

Tools

ON24

Zoom Webinar

Marketo

Salesforce

Job description

Confluent is seeking a Digital Events Manager to plan, produce, and deploy impactful digital events. You will collaborate with global campaigns, regional field marketers, and product teams to drive engagement and pipeline through differentiated digital experiences.

Ideal candidates have 3–5 years in digital events, strong experience with ON24/Zoom/Marketo/Salesforce, and excellent cross-functional communication and data-driven decision-making skills.