Digital Engagement Advocate - Digital Engagement Centre

Taylor's University Sdn Bhd; Lakeside (FL); On-site; USD 45,000 - 65,000; Full time

Job summary

Taylor's University Sdn Bhd is looking for a Digital Engagement Advocate to manage appointments and foster interactions with prospective students and parents. This role is vital for achieving sales targets through digital channels like phone, social media, and email.

Ideal candidates should have a diploma or degree in a relevant field and at least two years of sales experience. Strong communication skills in English, Bahasa Malaysia, and Mandarin are prerequisite, along with a background in sales tools and technologies to support student engagement efforts.

Qualifications

• At least two years of working experience in any form of sales.
• Tele sales/telemarketing experience is preferred.
• Proficient in English, Bahasa Malaysia, and Mandarin.

Responsibilities

• Responsible for digital engagement to prospective students and parents.
• Provide counseling advice and relevant information.
• Ensure excellent customer service through digital channels.

Skills

Strong Selling and Counseling capabilities

Familiar with Sales Tools, Processes, and Technologies

Data-driven and analytical in planning and decision making

Team Player

Conflict Management

Education

Diploma in Business Management / Marketing / Communications

Degree preferred

Tools

Salesforce

Microsoft software applications

Job description

Job Summary

The Digital Engagement Advocate, Digital Engagement Center is responsible for appointments and visitations to Taylor’s University and Taylor’s College. The role is accountable for achieving team and individual sales targets by delivering quality solutions to prospective students and parents via all digital engagement channels (Phone, social media, Live Chat, Email, Sleek flow) using integrated 21st Century CRM technology. That includes all leads from all channels.

KEY RESULT AREAS / RESPONSIBILITIES

• Grow Enrolment
  • Responsible for Taylor’s Higher Education (New Local, International, Transfer, Progression, Sponsored and Postgraduate) outbound and inbound digital engagement to all prospective students and parents, and assisting in enrolment-related activities if needed.
  • Accountable for managing performance in achieving team and individual Appointment and Visitation Target and Growth by annual and cycle.
  • Provide counseling advice and relevant information to prospective and existing students and parents of Taylor’s University and Taylor’s College through all digital engagement channels.
  • Follow up with prospective students and parents for sales conversion via all digital engagement channels.
• Wow Student Experience
  • Ensure that excellent customer service is always provided to new prospective students and parents through all digital engagement channels.
  • Expand best practices in engaging prospective students and parents via all relevant channels.
  • Ensure timely responses to all enrolment-related requests by prospective students and parents through all digital engagement channels.
• Perform outbound and inbound digital engagement through improving individual Appointment and visitation conversion, efficiency, and productivity.
• Assist in the preparation of the meeting deck, or any business performance updates, relevant reports, as and when requested/assigned by the Assistant Manager.
• Manage the engagement of Student Ambassadors.
• The role may be required to undertake other projects / evolve according to the function’s needs or the organization’s direction at the discretion of the Head.

JOB SPECIFICATIONS

Minimum Qualifications

• Diploma in Business Management / Marketing / Communications or other management-related discipline.
• Degree is preferred.

Related Experience

• At least two (2) years of working experience in any form of sales.
• Tele sales / Telemarketing experience is preferred.
• Fresh Graduate is encouraged to apply.

Competencies (Knowledge, Skills and Abilities)

• Profession-Related
• Strong Selling and Counseling capabilities.
• Familiar with Sales Tools, Processes, and Technologies.
• Familiar with Higher Education products, customer profiling, and competitor profiling.
• Proficient in English, Bahasa Malaysia, and Mandarin (spoken and written) to effectively communicate with a diverse range of stakeholders and clients.
• Knowledge and skills in using computer software. E.g. (Microsoft software applications/Salesforce)
• AMP (strong)
• Attitude - Value driven & good work ethics.
• Motivation - Highly self-motivated in achieving results.
• Passion - Highly interested in the broader purpose of Higher Education and its impact on society.
• Sales Driven - passionate in delivering results through effective sales methodologies.
• Data-driven and analytical in planning and decision making.
• Team Player - Experience working across levels in broad and complex organizations and believes in achieving results through collaboration.
• Conflict Management – Ability to manage by identifying and handling conflicts in a sensible, fair and efficient manner.
• Willing to work beyond normal working hours and during weekends.