Digital Enablement Lead

Bayer AG; Iowa (LA); On-site; USD 109,000 - 164,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement

PTO

Sick leave

Job summary

Bayer seeks a Digital Engagement Lead to drive customer-centric digital solutions for Northeast Iowa, including Waterloo, Cedar Falls, Dubuque, and Decorah. You will identify customer needs, develop account plans, and present integrated FieldView-based solutions to growers and dealers, collaborating with Climate FieldView, New Business Models, and local sales teams.

You will lead on-farm installation and troubleshooting, train squads and dealers on data-driven agronomic decisions, and expand

Qualifications

• Bachelor’s degree in an agricultural field.
• Strong communication and ability to influence stakeholders.
• 2+ years with digital agricultural platforms.
• 5+ years in agriculture and/or digital field.

Responsibilities

• Provide on-farm expertise for installation and troubleshooting of Bayer’s precision agriculture tech.
• Coach squad members to increase digital acumen and drive digital revenue.
• Identify transformative farmers, dealers and retailers for digital trials.
• Demonstrate expertise in FieldView, DMP and FieldView Drive for farm setup.

Skills

Strong communication

Stakeholder influence

Digital farming platforms

On-farm troubleshooting

Education

Bachelor's degree in agriculture

Tools

FieldView

DMP

FieldView Drive

Digital Farming Solutions

Job description

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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

As a Digital Engagement Lead, you will play a pivotal role in achieving sales goals and delivering a personalized customer experience by executing the Customer Engagement Process. You will identify customer needs to develop account plans and sales forecasts, create customized integrated solutions, and present articulated value propositions to customers. Your responsibilities include conducting negotiations, closing sales, providing personalized support during the order and delivery process, executing demand generation activities, and offering customer-facing agronomic recommendations and support. You will help build farmer confidence with digital solutions, serving as the local digital expert to connect with the Climate Fieldview team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets.

This role will cover Northeast Iowa including Waterloo, Cedar Falls, Dubuque, Decorah.

YOUR TASKS AND RESPONSIBILITIES:

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies, manage data collection/mapping challenges, diagnose and resolve connectivity issues, and educate growers on Bayer’s Digital Farming Solutions portfolio;
• Act as a coach to squad members to increase digital acumen and enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models;
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities;
• Demonstrate deep expertise in current digital software (FieldView, DMP) and hardware (FieldView Drive) and ensure farm compatibility and set-up;
• Provide input to Digital and Crop Mission Teams on customer needs and features in development;
• Develop use cases for existing and new features and train squad members accordingly;
• Train FSRs and dealers in data-driven agronomic decision-making with FieldView;
• Support key customers in data acquisition and clean-up;
• Train squad members and dealers on the execution of NBM workflow.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor's degree in an agricultural field;
• Strong communication skills and the ability to influence and motivate key stakeholders.

Preferred Qualifications:

• Experience working closely with seed/chem sellers, growers, and sales organizations;
• Minimum of 2 years of experience with digital agricultural platforms;
• 5 years of working experience in agriculture and/or the digital field;
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and set-up, data collection, and the use of data-driven features such as reports and scripting.

This posting will be available for application until at least September 3, 2026.

Employees can expect to be paid a salary between $109,120.00 - 163,680.00. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc. If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

YOUR APPLICATION

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

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