Digital Enablement Lead

Iowa Ag; Iowa, Northern (LA, KY); Hybrid; USD 109,000 - 164,000; Full time

Job summary

Bayer is seeking a Digital Enablement Lead to drive the Customer Engagement Process, develop account plans, and deliver personalized customer experiences in Northeast Iowa. You will work with the Climate FieldView and New Business Models teams, connect with local sales squads, and enable digital platform targets.

The role focuses on on-farm digital solutions, data-driven agronomy, and training squads on FieldView and related tools, with responsibilities spanning negotiations, order support, and

Qualifications

• Bachelor's degree in an agricultural field is required.
• Strong communication skills and the ability to influence and motivate key stakeholders.
• Experience with digital agricultural platforms is preferred.

Responsibilities

• Provide on-farm expertise to install and troubleshoot Bayer's digital farming technologies.
• Coach squad members to increase digital acumen and drive customer acquisition and engagement.
• Identify transformative farmers, dealers, and retailers for digital trials and testing opportunities.
• Demonstrate expertise in FieldView, DMP and hardware compatibility and setup.
• Provide input to Digital and Crop Mission Teams on customer needs and features in development.
• Develop use cases for features and train squad members accordingly.
• Train FSRs and dealers in data-driven agronomic decision-making with FieldView.
• Support key customers in data acquisition and cleanup.

Skills

Communication skills

Stakeholder influence

Education

Bachelor's degree in agriculture

Tools

FieldView software

DMP software

FieldView Drive hardware

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Digital Enablement Lead

As a Digital Engagement Lead, you will play a pivotal role in achieving sales goals and delivering a personalized customer experience by executing the Customer Engagement Process. You will identify customer needs to develop account plans and sales forecasts, create customized integrated solutions, and present articulated value propositions to customers. Your responsibilities include conducting negotiations, closing sales, providing personalized support during the order and delivery process, executing demand generation activities, and offering customer‑facing agronomic recommendations and support. You will help build farmer confidence with digital solutions, serving as the local digital expert to connect with the Climate Fieldview team, New Business Models team, Business Unit Lead, and local sales squad to achieve digital platform targets. This role will cover Northeast Iowa including Waterloo, Cedar Falls, Dubuque, Decorah.

YOUR TASKS AND RESPONSIBILITIES

• Provide on-farm expertise to assist key customers with the installation and troubleshooting of Bayer’s precision agriculture technologies, manage data collection/mapping challenges, diagnose and resolve connectivity issues, and educate growers on Bayer’s Digital Farming Solutions portfolio;
• Act as a coach to squad members to increase digital acumen and enable customer acquisition, retention, engagement, and digital revenue through solution selling via FieldView and New Business Models;
• Identify transformative farmers, dealers, and retailers for digital trial and testing opportunities;
• Demonstrate deep expertise in current digital software (FieldView, DMP) and hardware (FieldView Drive) and ensure farm compatibility and set-up;
• Provide input to Digital and Crop Mission Teams on customer needs and features in development;
• Develop use cases for existing and new features and train squad members accordingly;
• Train FSRs and dealers in data-driven agronomic decision-making with FieldView;
• Support key customers in data acquisition and clean-up;
• Train squad members and dealers on the execution of NBM workflow.

WHO YOU ARE

Required Qualifications

• Bachelor's degree in an agricultural field;
• Strong communication skills and the ability to influence and motivate key stakeholders.

Preferred Qualifications

• Experience working closely with seed/chem sellers, growers, and sales organizations;
• Minimum of 2 years of experience with digital agricultural platforms;
• 5 years of working experience in agriculture and/or the digital field;
• Expertise in digital software (FieldView, DMP), hardware, farm equipment compatibility and set-up, data collection, and the use of data-driven features such as reports and scripting.

This posting will be available for application until at least September 3, 2026.

Employees can expect to be paid a salary between $109,120.00 - 163,680.00. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

If selected for this role, the offer may vary based on market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Equal Opportunity Employer Statement: Notice for U.S. Visitors: All information on this site is subject to compliance with local rule and regulations as they may vary from time to time and across different geographies, including, without limitation, U.S. Executive Orders.

Bayer is an E-Verify Employer.

Location: Residence Based

Division: Crop Science

Reference Code: 880421

Contact Us Email: [e-mail]