Digital Director

Information Technology Industry Council (ITI); Washington (District of Columbia); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Retirement plan

Life and disability insurance

Commuting allowance

Tuition and Professional DevelopmentRe

Paid time off and holidays

Job summary

ITI, the technology trade association, seeks a Digital Director to lead our digital presence and social strategy at a pivotal moment for the tech industry and policy debates shaping it. This senior role combines direction-setting with hands-on execution, aligning policy, advocacy, and audience engagement across our digital channels.

This senior individual contributor role requires a digitally savvy strategist who can own our digital channels end-to-end and connect public affairs, policy, and

Qualifications

• Minimum five years in digital communications or social media strategy, with policy/advocacy context.
• Proven ability to translate policy topics into accessible digital content.
• Excellent writing and editing across channels.
• Experience with CMS, analytics, and design tools.

Responsibilities

• Develop and drive integrated digital and social media strategy aligned with policy priorities.
• Own website content strategy, SEO, and platform management.
• Create content calendar across website and social channels.
• Translate complex policy issues into engaging digital content.
• Partner with policy and advocacy teams to amplify campaigns.
• Experiment with new tools and formats to keep digital presence forward-looking.

Skills

Social media strategy

Digital analytics

Content strategy

Policy communications

CMS (WordPress)

Tools

Google Analytics

WordPress

Canva

Adobe Creative Suite

Email marketing tools

Job description

About the role:

Global tech trade association ITI is seeking a Digital Director to lead our digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute — someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward-thinking ideas about how a tech industry association should show up online.

About the role: Global tech trade association ITI is seeking a Digital Director to lead our digital presence and social strategy at a pivotal moment for the technology industry and the policy debates shaping it. This is a senior individual contributor role ideal for a digitally savvy strategist who is equally comfortable setting direction and rolling up their sleeves to execute — someone who understands the policy landscape, knows how to reach and engage audiences, and brings fresh, forward-thinking ideas about how a tech industry association should show up online. This person will own our digital channels end-to-end and serve as the connective tissue between our public affairs, policy, and advocacy teams.

Your Responsibilities:

Strategy & Vision

• Develop and drive an integrated digital and social media strategy aligned with the organization's policy priorities, advocacy goals, and member engagement objectives.
• Identify emerging platforms, tools, and formats and make smart recommendations about where and how the organization should leverage digital assets.
• Establish KPIs, track performance, and translate data into actionable insights and narrative for leadership.

Digital & Content Development and Management

• Own all aspects of the organization's website (itic.org), including content strategy and publishing, SEO and AI search optimization, performance, and vendor/platform management for technical maintenance and upgrades.
• Develop and execute a content calendar across owned channels — website and social media (LinkedIn, X/Twitter, and others as relevant) — that reflects the organization's policy agenda and keeps audiences informed and engaged.
• Ensure all digital content is accurate and appropriately calibrated for different audiences from policy audiences in the U.S to international stakeholders.

Policy & Stakeholder Fluency

• Work closely with the policy team to translate complex legislative and regulatory issues into compelling, accessible digital content
• Build familiarity with key policymakers, Hill staff, agency officials, and global counterparts to inform targeting and engagement strategies.
• Support advocacy campaigns with digital amplification strategies that drive awareness and action among relevant audiences.

Innovation & Industry Perspective

• Bring a tech-forward mindset to the role — actively experimenting with new tools, formats, and approaches that reflect the industry we represent.
• Champion digital innovation internally, helping the organization model the kind of forward-thinking approach we advocate for externally.

Qualifications:

• At least five years of experience in digital communications, social media strategy, or a related field, with at least a portion of that in a policy, advocacy, government affairs, or association context
• Deep fluency in social media platforms and content strategy, with a strong portfolio of work that demonstrates both strategic thinking and hands-on execution
• Genuine interest in and working knowledge of technology policy, including familiarity with key policy debates in the United States, EU and other key markets
• Experience communicating to sophisticated, policy-oriented audiences
• Strong writer and editor with the ability to adapt voice and format across channels and audiences
• Comfort operating as a senior individual contributor in a mid-size organization — entrepreneurial, self-directed, and collaborative
• Proficiency with digital analytics tools (Google Analytics, native platform insights, etc.) and the ability to use data to inform strategy
• Experience with CMS platforms including modern WordPress, email marketing tools, and basic design and video editing tools (Canva, Adobe, or similar)
• Demonstrated experience managing an organization's website end-to-end, including content management, technical oversight and vendor coordination
• Familiarity with web analytics, site performance tools, and emerging best practices for optimizing content for both traditional search and AI-powered search experiences

What Success Looks Like in Year One:

• A refreshed, cohesive digital presence that reflects the organization's policy leadership and tech-forward identity
• A content and social strategy that is proactive rather than reactive — mapping to the policy calendar and anticipating key moments
• Stronger engagement metrics across channels, particularly among policy and Hill audiences
• Clear frameworks and workflows that make digital operation more efficient and scalable

Pay range:

$110,000 – 120,000

Benefits:

• Health, dental, vision insurance
• Retirement plan
• Life and disability insurance
• Commuting allowance
• Tuition and Professional Development Reimbursement
• Paid time off and holidays

ITI is an Equal Employment Opportunity employer.