Digital Content Studio Lead — Growth & Impact

City of Dallas; Town of Marilla (NY); On-site; USD 70,000 - 88,000; Full time

Job summary

City of Dallas is seeking a Digital Content Program Manager to oversee planning, production, and distribution of digital content across social and other platforms. You will manage two content studios, calendars, and cross‑department collaboration to deliver timely, engaging media while aligning with organizational priorities.

The role requires strong expertise in social media, content strategy, studio operations, photography, videography, editing, and emerging digital trends.

Qualifications

• Bachelor's Degree in Communications, Strategic Communications, Journalism, Digital Marketing, Marketing, Graphic Design, Multimedia Production, or Film/Television Production.
• Three (3) years of hands-on experience managing staff directly (Required).
• Five (5) years of progressively responsible professional experience in digital content creation, social media, digital marketing, multimedia production, communications, journalism, photography, videography, or a related field (Required).
• Experience coordinating multiple content production environments, studios, social media channels, event coverage, or multimedia production operations is highly preferred.
• Experience with professional A/V equipment, photography, videography, video editing, livestreaming, and social media management is preferred.
• Experience developing and managing content calendars and coordinating content production around events and organizational initiatives is preferred.

Responsibilities

• Manages day-to-day operations, scheduling, and utilization of two digital content studios.
• Develops and maintains digital and social media content calendars across platforms.
• Plans content schedules around events, programs, initiatives, and announcements.
• Coordinates studio bookings, production schedules, talent, equipment, and staffing.
• Oversees production and delivery of digital content including video, photography, audio, graphics, livestreams, and social assets.
• Publishes content across social media and digital channels using CMS and scheduling tools.
• Guides internal departments on social media best practices and content development.
• Develops creative concepts and new approaches to digital storytelling and engagement.
• Establishes goals and monitors production workflows, quality, and timeliness.
• Ensures content adheres to brand standards and accessibility guidelines.
• Tracks performance metrics and analyzes reach and engagement.
• Supervises staff, interns, contractors, and vendors supporting content and studio operations.
• Performs other duties as needed.

Skills

Social media management

Content calendars

Video editing

Photography

Livestreaming

A/V equipment

Team leadership

Education

Bachelor's Degree in Communications, Strategic Communications, Journalism, Digital Marketing, Marketing, Graphic Design, Multimedia Production, or Film/Television Production

Tools

Content management systems

Analytics platforms

Scheduling tools

Social media publishing tools

Job description

City of Dallas is seeking a Digital Content Program Manager to oversee planning, production, and distribution of digital content across social and other platforms. You will manage two content studios, calendars, and cross‑department collaboration to deliver timely, engaging media while aligning with organizational priorities.

The role requires strong expertise in social media, content strategy, studio operations, photography, videography, editing, and emerging digital trends.