Digital Content Strategist & SEO Storyteller

Aurora Health Care; Milwaukee (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Aurora Health Care in Milwaukee seeks a Digital Content Specialist to craft high-quality content across websites, blogs, emails, and campaigns, ensuring a consistent voice and strong SEO. You will collaborate with the Digital Experience team, optimize for search and user experience, and support content migrations.

The role requires a Bachelor's degree and 2 years in digital marketing or related fields. Join a collaborative team focused on delivering patient-centered content with a consistent

Qualifications

• Bachelor's degree in Marketing or PR or related field.
• 2 years experience in digital marketing, digital copywriting, or PR.
• Strong SEO and user-focused content skills.
• Excellent written and oral communication.
• Familiarity with AP Style and CMS platforms like Sitecore.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team.
• Research, interview, write and edit content that’s optimized for SEO and user experience across 30+ websites.
• Create and edit content to support messaging maps and organization-wide content calendar.
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and channels.
• Assist with large website migrations, auditing and content creation.
• Edit webpages in content management system.

Skills

SEO & AEO

Content writing

AP Style

Editing

CMS (Sitecore)

Education

Bachelor's Degree in Marketing or related field

Bachelor's Degree in Public Relations or related field

Tools

Sitecore CMS

Job description

Aurora Health Care in Milwaukee seeks a Digital Content Specialist to craft high-quality content across websites, blogs, emails, and campaigns, ensuring a consistent voice and strong SEO. You will collaborate with the Digital Experience team, optimize for search and user experience, and support content migrations.

The role requires a Bachelor's degree and 2 years in digital marketing or related fields. Join a collaborative team focused on delivering patient-centered content with a consistent