Digital Content Strategist

AdventHealth; Town of Florida (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

AdventHealth's corporate communications team is seeking a digital content strategist to shape and execute our online storytelling across owned channels. You will work on content aligned with business goals and audience needs, while maintaining brand voice and AP style.

The role includes collaborating on editorial calendars, optimizing content with analytics and SEO, and ensuring clear, accurate digital articles and assets.

Qualifications

• Experience developing and executing digital content strategies and contributing to shared editorial calendars.
• Professional journalism/news media or brand journalism experience with samples demonstrating ability to create, edit and adapt AP-style content for owned content and articles.
• Strong web analytics, SEO and CMS expertise for evaluating performance and making improvements.

Responsibilities

• Develop and execute digital content strategies and contribute to editorial calendars.
• Create, edit and adapt AP-style content for owned news articles and digital content.
• Assess content performance using analytics and CMS data, and recommend improvements.

Skills

Digital content strategy

Editorial calendar management

AP style content

Content optimization

Web analytics

SEO

CMS proficiency

Job description

We have an opening on our corporate comms team for a digital content strategist. Below are a few of the must-haves, if you are interested in the role. Also, we are not a remote-work team, but we do WFH two days/week. Check out our posting and spread the word. Thank you.

1. Experience developing and executing digital content strategies and contributing to shared editorial calendars.
2. Professional experience in journalism/news media or brand journalism/owned content, with work samples demonstrating the ability to create, edit and adapt clear, accurate, AP-style content for owned news articles and other digital content; assess internal content for external amplification opportunities; and align stories with business strategies, audience needs and brand messaging.
3. Strong web analytics, search engine optimization and content management system expertise, including the ability to evaluate content performance, generate reports, identify best practices and recommend improvements.

Posted by: Lori Kifer Johnson, Vice President, Corporate Communications