Digital Content Specialist

Carhartt; Dearborn (MI); Remote; USD 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Digital Content Specialist to manage website content across digital properties. This role involves creating responsive web pages, collaborating with marketing teams, and ensuring content accuracy. The ideal candidate will have a background in eCommerce and strong communication skills, contributing to an inclusive work environment.

Qualifications

• 1-2 years in a similar eCommerce role.
• Basic knowledge of HTML, CSS, JavaScript.

Responsibilities

• Load marketing content into pre-built components.
• Create standards-compliant web pages using HTML5, CSS, JavaScript.
• Optimize responsive web pages for various screen sizes.

Skills

Communication

Collaboration

Time Management

Attention to Detail

Education

Bachelor's degree

Associate degree

Tools

HTML

CSS

JavaScript

Figma

Visual Studio

Microsoft tools

Jira

Azure DevOps

Job description

Join to apply for the Digital Content Specialist role at Carhartt.

The Digital Content Specialist works in a fast-paced, global organization across different time zones. They are responsible for organizing, loading, updating, and removing website content across digital properties. Additionally, they set go-live and expiration dates for content, ensuring alignment with the marketing calendar. The role involves creating standards-compliant, cross-browser, cross-platform web pages on responsive sites using web technologies such as HTML5, CSS, and JavaScript.

We Are All Leaders at Carhartt

We emulate the hardworking example of our founder, Hamilton Carhartt. We lead by creating value, delivering results, and embracing inclusivity and diversity. Working at Carhartt means being part of a legacy that builds a better world for all hardworking people.

Representative Responsibilities

1. Load marketing content into pre-built components, ensuring publish dates conform to the marketing calendar and content accuracy.
2. Create consistent, standards-compliant web pages on responsive sites using HTML5, CSS, JavaScript, and existing or new frameworks, also applicable for digital in-store assets.
3. Write accessible, ADA-compliant code.
4. Self-test code to minimize revisions needed by QA.
5. Collaborate with Brand Marketing and Creative teams to design engaging digital experiences that showcase the brand, technology, or products.
6. Assist in updating the site weekly using assets from the creative team and site tagging from analytics, maintaining performance and ADA compliance.
7. Optimize responsive web pages for various screen sizes, advising on UX tradeoffs for content, performance, or conversion goals.
8. Provide project estimates and execute projects within deadlines, clarifying requirements as needed.
9. Engage with business partners to address or improve consumer experiences through problem-solving and idea sharing.
10. Create well-documented, reusable code and detailed processes.
11. Use analytics and web tools to track user experiences and optimize funnels and KPIs.
12. Participate in team meetings, proactively identifying risks and solutions.

Minimum Education

• Bachelor's degree, associate degree, or equivalent work experience.

Skills & Experience

• 1-2 years in a similar eCommerce role.
• Strong communication skills in business and technical contexts.
• Ability to collaborate across teams and manage initiatives.
• Basic knowledge of HTML, CSS, JavaScript; experience with Figma, Visual Studio, and Microsoft tools preferred.
• Ability to code on a MacBook.
• Effective time management and attention to detail.
• Experience with Agile and task tracking tools like Jira or Azure DevOps.

Physical & Working Conditions

• Sitting, standing, and typing for extended periods.
• Willingness to work some weekends and travel up to 5%.
• Remote work with limited on-site requirements.

Carhartt offers competitive salary and benefits. We are committed to equal opportunity employment.