Digital Content Specialist

University of Maryland

College Park (MD)

On-site

USD 68,000 - 79,000

Full time

48 hours ago

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Job summary

University of Maryland seeks a Digital Content Specialist to manage and improve content across the Smith School public website and intranet. The role is hands-on, focusing on Drupal-based publishing, content strategy, and SEO‑driven improvements.

You will transform approved copy into structured webpages, advise on information architecture, and ensure accessibility and discoverability. Collaboration with web, marketing, admissions, and IT teams is essential.

Qualifications

Bachelor's degree from an accredited college or university.
Three (3) years of experience in related field.
Experience managing content for websites or complex digital platforms is preferred.

Responsibilities

Turn approved copy into effective webpages using the Drupal design system.
Improve content hierarchy, page structure, visual treatment, calls to action and relationships among pages.
Maintain faculty and staff profiles, events, news, and other recurring content.
Provide analytics support, form and integration testing, and email journey updates in Salesforce Marketing Cloud.

Skills

Content management

Content strategy

Verbal & written communication

Time management

Independent work

Attention to detail

Education

Bachelor's degree

Tools

Drupal

HTML

CSS

Salesforce Marketing Cloud

Job description

Job Description Summary

Organization's Summary Statement:

The Robert H. Smith School of Business seeks a Digital Content Specialist to manage and improve content across the school's public website and intranet. This is a hands‑on digital publishing and content‑strategy position.

The Digital Content Specialist will build and maintain pages in Drupal, manage incoming website requests, advise colleagues on effective ways to present information online and ensure that published content is accurate, accessible, well organized and optimized for search and AI‑assisted discovery. A major focus of the position will be the creation and ongoing improvement of academic programs and graduate admissions webpages.

The Digital Content Specialist will turn approved copy and source materials into effective webpages using the components available within Smith's Drupal design system. This work requires more than placing text on a page: the manager will determine appropriate content hierarchy, page structure, visual treatment, calls to action and relationships among pages. The position also maintains faculty and staff profiles, events, news, institutional stories, centers and initiatives, downloadable materials and other recurring content. Additional responsibilities include first-line website troubleshooting, form and integration testing, analytics support and email journey building and updates in Salesforce Marketing Cloud.

This is primarily an individual-contributor role and does not require software development. The Digital Content Specialist will work closely with other members of the web, marketing, communications, design, admissions, and IT teams and will elevate specialized design or development needs to the appropriate colleagues.

Physical Demands: Ability to lift ten lbs

Preferences

At least three (3) years of professional experience managing content for websites or other complex digital platforms, information architecture, and user-centered writing.

Experience with Drupal, HTML, CSS, and Salesforce Marketing Cloud, particularly journeys and lifecycle communications.

Understanding of everyday web accessibility practices, including headings, links, alternative text, tables, documents, and embedded content.

Working knowledge of SEO and AEO principles and content practices that improve online discovery.

Experience building academic program- or conversion-oriented landing pages.

Licenses/ Certifications

N/A

Minimum Qualifications

Education: Bachelor's degree from an accredited college or university.

Experience: Three (3) years of experience in related field.

Other: Additional work experience as defined above may be substituted on a year-for-year basis for up to four (4) years of the required education.

KNOWLEDGE, SKILLS, & ABILITIES

Knowledge of organizational principles and time management practices.

Skill in project management, including planning, coordinating, tracking progress, and ensuring successful completion of initiatives within established timelines.

Skill in verbal and written communication to clearly convey information, prepare correspondence, and interact effectively with diverse stakeholders.

Ability to analyze complex information, identify issues, and evaluate options.

Ability to work independently with minimal supervision.

Ability to maintain a high level of attention to detail.

Additional Job Details

Best Consideration Date: October 16, 2026

Posting Close Date: N/A

Open Until Filled: Yes

Financial Disclosure Required

No
For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

BMGT-Dean-Office of Communications

Worker Sub-Type

Staff Regular

Salary Range

68,000 - 79,000

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

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