DIGITAL CONTENT PRODUCER - WFSB

Gray Media; Rocky Hill (CT); On-site; USD 49,000 - 60,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and vis

HSA with company contributions

401(k) with matching

Paid time off

Relocation PTO

Employee assistance program

Job summary

Gray Media’s WFSB seeks a Social & Streaming Producer to break news, own the social conversation, and create content people want to watch. You’ll turn breaking news into vertical videos, produce YouTube livestreams, and manage streaming shows, combining digital storytelling with fast, creative execution.

You’ll work across platforms, craft engaging thumbnails and headlines, and collaborate with reporters and anchors to push local journalism beyond the traditional newscast.

Qualifications

• Proven ability to write and publish web stories and social posts under tight deadlines.
• Strong video editing with Premiere and quick turnaround.
• Working knowledge of TikTok, Instagram, YouTube and digital publishing.

Responsibilities

• Break news everywhere. Write and publish web stories, breaking news updates, push alerts, and social posts.
• Own the video. Help produce and post multiple vertical videos daily, more when breaking news demands it. Edit content built for TikTok, Instagram and beyond.
• Think social first. Spot the moments, interviews and stories people need to see now, not hours later.
• Make YouTube a destination. Produce livestreams, create compelling thumbnails and headlines, and find new ways to grow views, watch time and revenue.
• Make shows happen. Book guests, develop topics, build rundowns, and produce live and recorded streaming shows from start to finish.
• Create what’s next. Pitch original social franchises, streaming series and documentary-style projects that go beyond the daily newscast.
• Own the details. Cut video for the web, create graphics and carousels, track performance, and keep content moving across platforms.
• Be a newsroom player. Work with reporters, anchors, producers and managers to turn good journalism into great digital storytelling.

Skills

Video editing

Vertical video

News judgment

Adobe Premiere

Social publishing

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage

$48,500 - $60,000/yr.

Shift and Schedule

Mon. - Fri. (or at the Manager's Discretion)

Job Type

Full-Time

Job Summary/Description

WFSB is seeking a Social & Streaming Producer who will help WFSB break news, own the social conversation, and create content people actually want to watch. From turning breaking news into scroll-stopping vertical videos to producing YouTube livestreams and streaming shows, this role is built for someone who can move fast, think creatively, and deliver across platforms. You’ll be part digital content producer, part social video creator, and part streaming show producer. If you’re passionate about YouTube, love breaking news, and want to push local journalism beyond the traditional newscast, we want to hear from you.

What You’ll Do

• Break news everywhere. Write and publish web stories, breaking news updates, push alerts, and social posts. Move fast and be first.
• Own the video. Help produce and post multiple vertical videos daily, more when breaking news demands it. Edit content built for TikTok, Instagram and beyond.
• Think social first. Spot the moments, interviews and stories people need to see now, not hours later.
• Make YouTube a destination. Produce livestreams, create compelling thumbnails and headlines, and find new ways to grow views, watch time and revenue.
• Make shows happen. Book guests, develop topics, build rundowns, and produce live and recorded streaming shows from start to finish.
• Create what’s next. Pitch original social franchises, streaming series and documentary-style projects that go beyond the daily newscast.
• Own the details. Cut video for the web, create graphics and carousels, track performance, and keep content moving across platforms.
• Be a newsroom player. Work with reporters, anchors, producers and managers to turn good journalism into great digital storytelling.

What You Bring

• Strong vertical video editing and news judgment.
• Adobe Premiere skills and the ability to edit quickly under deadline.
• A working knowledge of TikTok, Instagram, YouTube and digital publishing.
• The ability to juggle breaking news, video production and show logistics without losing sight of the story.
• Creativity, initiative and a genuine obsession with what makes people click, watch and share.
• A passion for reinventing how local news reaches its audience.

The bottom line: We’re not looking for someone who just posts the news. We want someone who helps make the news impossible to miss — on social, on YouTube, on WFSB+ and everywhere our audience is watching.

WFSB-TV/Gray Media is a drug-free company

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.