Digital Content Producer: Social & Video Storytelling

Louisville Metro Government; Kentucky; On-site; USD 52,000 - 75,000; Full time

Job summary

Louisville Metro Government is seeking a Social Media Content Manager to lead digital storytelling across Metro TV and Zoo initiatives. You will craft, edit, and publish engaging content, ensure ADA-compliant communication, and collaborate with stakeholders to grow audiences across multiple channels.

You will measure performance, benchmark trends, and deliver reports while maintaining brand consistency and a digital-first mindset.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing or related discipline.
• Three (3) years of journalism, communications, with at least two (2) years’ experience in video, photography, and graphic design.
• Equivalency may be substituted but must include at least two (2) years’ experience in video, photography, and graphic design.

Responsibilities

• Researches and monitors social media trends, platform updates, and audience behaviors to inform content strategies and maximize engagement for Metro TV.
• Evaluates emerging trends, technologies, and best practices in digital media, video production, content distribution, and audience engagement.
• Serves as a Metro TV subject matter expert on digital content production, social media strategy, and content publishing best practices.
• Ensures content and messaging remain consistent with organizational branding, communication objectives, and visual identity standards across all digital platforms.
• Develops strategies to increase viewership, engagement, and audience participation for Metro TV livestreams and digital programming.
• Collaborates with Louisville Metro Government communications staff and departmental stakeholders to identify, develop, and distribute content across multiple channels.
• Develops and implements audience growth strategies, paid digital advertising campaigns, and influencer partnerships to expand reach and engagement.
• Identifies opportunities to increase awareness, audience reach, and engagement across Metro TV's digital channels and platforms.
• Analyzes audience insights and performance metrics to recommend and implement continuous improvements to content strategy and distribution.

Skills

Social media management

Digital marketing

Audience engagement

Content development

Photography

Videography

Graphic design

Video editing

ADA accessibility awareness

Branding

Education

Bachelor's degree in Communications, Journalism, Marketing or related discipline

3 years journalism/communications with 2 years in video, photography and graphic design

Equivalency acceptable with 2+ years in video, photography and graphic design

Tools

WordPress

Meta Business Suite

Adobe Creative Suite

DSLR cameras

Job description

Louisville Metro Government is seeking a Social Media Content Manager to lead digital storytelling across Metro TV and Zoo initiatives. You will craft, edit, and publish engaging content, ensure ADA-compliant communication, and collaborate with stakeholders to grow audiences across multiple channels.

You will measure performance, benchmark trends, and deliver reports while maintaining brand consistency and a digital-first mindset.