Digital Content Producer

Nexstar Media Group Inc.; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer for WFLA News Channel 8 in Tampa. The role focuses on audience-first storytelling across digital, social, and streaming platforms with strong writing, editing, and production skills.

Responsibilities include live reporting online, SEO optimization, and collaborating across newsroom teams to maximize reach. Knowledge of analytics tools and balance in coverage are essential for success.

Qualifications

• Two years of experience in digital content and journalism.
• Knowledge of SEO best practices and AP Style.
• Ability to learn new technology and applications quickly.
• Strong communication and teamwork skills.
• Schedule flexibility for evenings/weekends.

Responsibilities

• Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements.
• Social listening: monitor chatter and trends using Chartbeat, Google Trends, and social platforms; report findings to newsroom.
• Urgently report news online as it happens with accuracy and balance.
• Edit copy and train staff to maintain high journalistic standards.
• Produce and/or edit videos for digital and streaming platforms and optimize for web traffic.
• Coordinate with newsroom for content coverage and digital-broadcast integration.
• Use analytics to inform editorial decisions and best-practices on digital platforms.

Skills

Digital journalism

SEO

Multi-tasking

Interpersonal skills

Communication

Independent learner

Education

Bachelor's degree in journalism

Tools

Chartbeat

Google Trends

Adobe Analytics

HTML

Adobe Creative Suite

Job description

WFLA News Channel 8 is looking for a video-savvy Digital Content Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social and streaming platforms. WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards. They’re storytellers who are plugged into the community and crush it when it comes to social listening. The person who joins us in this position will have an audience-first approach in producing and sharing WFLA.com content across all platforms including the News Channel 8 CTV app. Our digital producers are at the core of the flow of information. They are in contact with members of our community and are key in communicating information out to the entire newsroom.

RESPONSIBILITIES

• Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
• Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom
• Urgently and aggressively report news online as it happens
• Focus on accuracy and balance in stories and social content through copy editing and training of staff
• Produce and/or edit videos for WFLA.com digital and streaming platforms
• Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
• Work with all newsroom team members on content coverage and digital-broadcast coordination
• Use digital and social analytics to inform editorial decisions
• Implement best practices on WFLA digital, streaming, and social media platforms
• Other duties as assigned by Manager

Requirements and Skills:

• Two years of experience in digital content and journalism
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision-maker
• Capable of researching, interviewing, and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ability to learn new technology and applications independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends, early mornings)
• Regularly meets measurements of success
• Understanding of Adobe Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML experience a plus
• Basic proficiency in the Adobe suite a plus

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.