Audience-First Digital News Producer

Nexstar Media Group Inc.; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a Digital Content Producer for WFLA News Channel 8 in Tampa. The role focuses on audience-first storytelling across digital, social, and streaming platforms with strong writing, editing, and production skills.

Responsibilities include live reporting online, SEO optimization, and collaborating across newsroom teams to maximize reach. Knowledge of analytics tools and balance in coverage are essential for success.

Qualifications

• Two years of experience in digital content and journalism.
• Knowledge of SEO best practices and AP Style.
• Ability to learn new technology and applications quickly.
• Strong communication and teamwork skills.
• Schedule flexibility for evenings/weekends.

Responsibilities

• Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements.
• Social listening: monitor chatter and trends using Chartbeat, Google Trends, and social platforms; report findings to newsroom.
• Urgently report news online as it happens with accuracy and balance.
• Edit copy and train staff to maintain high journalistic standards.
• Produce and/or edit videos for digital and streaming platforms and optimize for web traffic.
• Coordinate with newsroom for content coverage and digital-broadcast integration.
• Use analytics to inform editorial decisions and best-practices on digital platforms.

Skills

Digital journalism

SEO

Multi-tasking

Interpersonal skills

Communication

Independent learner

Education

Bachelor's degree in journalism

Tools

Chartbeat

Google Trends

Adobe Analytics

HTML

Adobe Creative Suite

Job description

Nexstar Media Group, Inc. is seeking a Digital Content Producer for WFLA News Channel 8 in Tampa. The role focuses on audience-first storytelling across digital, social, and streaming platforms with strong writing, editing, and production skills.

Responsibilities include live reporting online, SEO optimization, and collaborating across newsroom teams to maximize reach. Knowledge of analytics tools and balance in coverage are essential for success.