Digital Executive Producer

Nexstar Media Group Inc.; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

Nexstar Media Group's WKRN News 2 seeks a Digital Executive Producer to lead the newsroom into a multiplatform operation, with a focus on streaming and digital video.

You will set the vision, oversee streaming programs, develop new streaming strategies, and drive growth and engagement across all platforms. The ideal candidate has 5+ years in digital news leadership, strong editorial judgment, and expertise in SEO and analytics.

Qualifications

• Proven leadership in a digital news environment, with experience managing people and performance.
• Strong editorial judgment with the ability to lead in a breaking news environment.
• Track record of driving audience growth through content strategy and execution.
• Deep understanding of SEO, analytics, and streaming platforms.

Responsibilities

• Set the vision, standards, and daily expectations for streaming performance.
• Manage editorial oversight on all streaming programs.
• Develop new streaming strategies and shows to expand WKRN+.
• Work with anchors, producers, and editors to maintain strict deadlines.
• Serve as a key voice in daily editorial decision-making, alongside broadcast leadership.
• Create accountability around metrics, content quality, and editorial judgment.

Skills

Digital news leadership

Editorial judgment

Audience growth strategies

SEO & analytics

Streaming platforms

Digital storytelling across video

Cross-team influence

Strong communication

Fast-paced newsroom

Job description

Are you an innovator? A visionary? Do you focus on the future of local journalism? WKRN News 2 is searching for a Digital Executive Producer who will lead the evolution of our newsroom into a fully integrated, multiplatform operation. We need a journalist who is always 3 steps ahead in technology.

Core Responsibilities

• Set the vision, standards, and daily expectations for streaming performance
• Manage editorial oversight on all streaming programs
• Develop new streaming strategies and shows to expand WKRN+
• Work with anchors, producers, and editors to maintain strict deadlines
• Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
• Create accountability around metrics, content quality, and editorial judgment
• Identify gaps and actively train the team in digital video
• Ensure digital video and streaming plans are present early in story conception, not just at the end
• Push for stronger, smarter story framing that works across all platforms
• Hold the newsroom accountable to multiplatform execution
• Integrate Digital, Broadcast, and Streaming
• Partner with newscast EPs, assignment editors, and producers to extend the life of every story
• Create seamless workflows between linear, digital, and streaming
• Ensure broadcast content is consistently optimized and repurposed for CTV
• Drive the evolution towards vertical video
• Eliminate gaps where content is left underutilized or audience opportunities are missed
• Drive the Growth of streaming
• Work in lockstep with the Executive Producers to build and grow WKRN+
• Identify daily opportunities for live, near-live, and on-demand content on streaming
• Support and strategize the promotion of WKRN+ across all platforms
• Stay ahead of trends and ensure WKRN is competitive in emerging formats
• Drive measurable growth in engagement, loyalty, and reach
• Establish clear KPIs and ensure consistent performance against them

Basic Qualifications

• Proven leadership in a digital news environment, with experience managing people and performance
• Strong editorial judgment with the ability to lead in a breaking news environment
• Track record of driving audience growth through content strategy and execution
• Deep understanding of SEO, analytics, and streaming platforms
• Experience working across video, streaming, and digital storytelling formats
• Ability to influence across teams and lead without rigid organizational boundaries
• Strong communicator who can set expectations and hold teams accountable
• Comfortable operating in a fast-paced, evolving newsroom environment

Preferred Qualifications

• Track record of digital and social media growth
• At least 5 years of experience in both a broadcast and digital setting
• #LI-Onsite

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.