Digital Content Producer

CBS 17 (WNCN); Raleigh (NC); On-site; USD 45,000 - 75,000; Full time

Job summary

WNCN CBS 17 Raleigh is seeking a Digital Content Producer to power our digital desk with fast, accurate reporting, vivid storytelling, and audience engagement across web, video, and social platforms.

You’ll craft compelling headlines, coordinate with the assignment desk, and adapt to evolving news cycles while collaborating with local sources and using data to guide coverage.

Qualifications

• Bachelor's degree in Journalism, Communications, or related field.
• Minimum 2 years producing digital content for the web.
• Strong knowledge of AP style.
• Able to work in a fast-paced, team-based newsroom.
• Experience with social media content and audience engagement.
• Familiarity with WordPress and multimedia content production.

Responsibilities

• Break news quickly with accurate publishing.
• Create unique, engaging digital content.
• Coordinate with assignment desk and live shot prep.
• Collaborate with local/regional sources for impactful angles.
• Promote stories across social platforms.
• Analyze audience data to guide coverage.
• Support on-air and web storytelling across formats.

Skills

AP style

Social media

Collaboration

Multitasking

Storytelling

Education

Bachelor's degree in Journalism/Communications

Tools

WordPress

SEO

Adobe Creative Suite

Job description

WNCN CBS 17 Raleigh has an opening for a Digital Content Producer. We are looking for someone who is ready to bring their digital content skills to a dynamic, fast-paced news environment? We want someone who is energetic, resourceful, and who thrives in a team-driven setting, loves multitasking, and is comfortable rolling with the punches as we adapt to ever-changing news cycles and audience demands. This isn’t just about writing headlines, it’s about creating stories that move our community and keeping our audience engaged, informed, and coming back for more.

If you’ve got a knack for crafting compelling content, an eye for high-performing stories, and a love for collaboration, then you could be the perfect fit for our digital desk team!

What You Will Do:

• Breaking News: You’ll be on top of the action— confirming the facts and publishing stories quickly and accurately. Being proactive, clear and ready to pivot is crucial.
• Creative Content: Develop unique, attention-grabbing content that stands out from the competition and delivers value to our audience.
• Assignment Desk: As part of the newsroom’s hub of information, you’ll be expected to pitch in by making phone calls to local agencies and businesses, coordinating crew locations and tuning in live shots for our on-air broadcasts.
• Collaboration is Key: Work closely with local and regional sources to unearth the best angles that resonate with our audience in the Triangle (and beyond).
• Multitasking Pro: Your role will evolve as the news cycle does—so be prepared to jump in and take on new challenges, whether it’s reporting on a trending topic or helping with another area of coverage.
• Social Media Savvy: Use your expertise to promote and share stories across social platforms and engage directly with our audience.
• Storytelling in Multiple Formats: From writing compelling articles to sourcing photos and videos when needed, you’ll be telling stories in ways that grab attention on multiple channels.
• Audience Data: You’ll be using insights from data to gauge what works, what resonates, and what’s trending— always keeping a finger on the pulse of our audience’s interests.
• Bachelor’s Degree (in Journalism, Communications, or related field preferred) or equivalent experience.
• At least 2 years of experience producing digital content for the web, whether it’s articles, videos, or social posts. A strong knowledge of AP style is essential.
• Team Player: You thrive in a collaborative environment, love brainstorming ideas, and communicate well with others.
• Adaptability: You’re comfortable with shifting priorities and can quickly learn new tools or approaches when needed. Change is part of the fun!
• Deadline-Driven: You can juggle multiple stories and meet deadlines with ease—even under pressure.
• Social Media Expert: You understand how to leverage social platforms to maximize story reach and engagement.
• Tech-Savvy: Proficient in WordPress (and bonus points if you’ve got skills in SEO, Akta or the Adobe Suite).
• Flexibility: You’re open to working mornings, nights and weekends when necessary, staying flexible to cover breaking news or special coverage.