Digital Content Producer

WISC-TV; Marquette (MI); On-site; USD 50,000 - 75,000; Full time

Job summary

Morgan Murphy Media’s My UP News seeks a dynamic Digital Producer to lead digital efforts for the ABC affiliate serving the Upper Peninsula of Michigan. The role blends on-air and digital storytelling, with a focus on streaming, social, and web platforms.

You will curate content, manage deadlines, and collaborate with the news department to enhance audience engagement. A BA/BS in journalism and experience with online publishing are preferred.

Qualifications

• Experience in journalism with AP style writing.
• BA/BS in journalism or related field preferred.
• Experience producing video and audio for the web using desktop software.

Responsibilities

• Rewrite releases from law enforcement, government agencies, non-profit and other organizations.
• Find additional information on stories to provide more context and perspective.
• Review and help improve locally produced content with the news department.
• Create content for web, social, and app platforms to enhance the audience experience.
• Develop new workflows embracing digital strategies and ideas.
• Train other team members in best practices and strategies.
• Experiment with new technologies to refine workflows and processes.

Skills

AP style

Journalism ethics

Video production

Audio production

Digital storytelling

Analytics

Education

BA/BS in journalism

Tools

Video editing software

Web publishing tools

Job description

My UP News (WBUP/WJMN) is looking for a dynamic storyteller to lead our digital efforts in an exciting position designed to meet the needs of today’s audiences. The Digital Producer is someone who understands both the on-air and digital spaces, and who can chart a new course in the streaming world. This person will thrive on deadlines, understand the importance of breaking news, curate and create new digital content, and build a relationship with our digital audience.

What You’ll Do

As a Digital Producer, you’ll help lead our news gathering and distributing efforts that includes:

• Rewriting releases from law enforcement, government agencies, non-profit and other organizations.
• Finding additional information on stories to help provide more context and perspective.
• Working with the rest of the news department to review and help improve their locally produced content.
• Create content for our web, social, and app platforms to enhance the audience experience.
• Create new workflows embrace new changing digital strategies and ideas.
• Assist in training other members of the team in best practices and strategies.
• Experiment with new technologies and tools to refine workflows and processes.

You will contribute content to our digital and on-air platforms, including cross-promoting streaming content, and we will count on you to be a problem-solver when it comes to technical issues, production, and programming. Your flair for analytics and audience tools will help us better listen to and understand our audience.

What You’ll Bring

The Digital Producer will have experience in journalism, combined with a strong understanding of the digital space. We are looking for experienced writing for print using AP style, a solid command of journalism ethics and the tenets of professional journalism, and experience producing video and audio for the web using desktop video software. A BA/BS in journalism or related field with online publishing or communications experience preferred.

Morgan Murphy Media is a progressive and family-owned business that places our highest values on our employees, the workplace culture, and the communities we serve. My UP News is the ABC affiliate proudly serving the Upper Peninsula of Michigan.

We are proud to be an equal opportunity employer. We celebrate and support diversity and are committed to creating an inclusive environment for our employees and our communities.