DIGITAL CONTENT NEWS PRODUCER - WBTV

Gray Television, Inc.; Charlotte (NC); On-site; USD 45,000 - 65,000; Full time

Job summary

Gray Television, Inc. is searching for a motivated Digital Content Producer in Charlotte, NC, to create, coordinate, and distribute news across digital platforms. The ideal candidate will have 3–5 years in digital content production, strong journalistic writing skills, and a solid grasp of SEO best practices. Responsibilities include developing engaging news content, managing platform strategy, and analyzing audience metrics to improve engagement. Join a dynamic team in a fast-paced news environment.

Qualifications

• 3–5 years of experience in digital content production.
• Proven journalistic writing skills with a clear understanding of AP style.
• Demonstrated ability to exercise strong news judgment.

Responsibilities

• Report, write, and publish news stories focusing on impactful news.
• Develop original digital story ideas and enterprise content.
• Monitor audience analytics and refine content strategy.

Skills

Digital content production

Journalistic writing skills

SEO best practices

Copyediting skills

Organizational skills

Communication skills

Job description

Location: WBTV-Station-Charlotte, NC – One Julian Price Place, Charlotte, NC 28208, USA

Job Summary

WBTV is seeking a creative, driven Digital Content Producer to create, coordinate, and distribute news content across WBTV's digital platforms and social media. This role is also responsible for developing unique, engaging angles that resonate with digital audiences.

Responsibilities

• Digital news production & reporting: report, write, and publish news stories daily, focusing on impactful local, regional, and national news.
• Develop original digital story ideas and enterprise content that go beyond traditional coverage.
• Produce clear, accurate, and engaging copy that adheres to AP style and WBTV editorial standards.
• Platform management & publishing: coordinate and publish content across WBTV.com, WBTV mobile and streaming apps, YouTube, and major social media platforms.
• Adapt stories and headlines for individual platforms, optimizing content presentation based on audience behavior and best practices.
• Regularly create and schedule social media posts to promote WBTV content and engage audiences.
• Analytics & strategy: monitor audience analytics and performance metrics across platforms; use data insights to inform editorial decisions, refine content strategy, and identify opportunities for growth and engagement.
• Respond to shifting priorities in a fast-paced news environment, adjusting coverage strategies as needed.
• Demonstrate strong news judgment, collaborate with newsroom staff, uphold accuracy, fairness, and integrity across all digital platforms; provide copyediting and developmental editing support as needed.

Qualifications

• 3–5 years of experience in digital content production and strategy within a newsroom or similar environment.
• Proven journalistic writing skills with a clear understanding of AP style.
• Strong copyediting and developmental editing skills with attention to detail and accuracy.
• Demonstrated ability to exercise strong news judgment in a fast-paced environment.
• Experience executing journalistic storytelling across multiple digital platforms, tailoring content and presentation for each platform.
• Solid understanding of SEO best practices and how to apply them to news content.
• Ability to work under pressure and meet tight, changing deadlines.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Familiarity with digital analytics tools and ability to interpret data to drive editorial decisions.
• Strong collaboration and communication skills.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, and training.