Producer, Digital Content

North Carolina Association of Broadcasters; Asheville (NC); On-site; USD 52,000 - 73,000; Full time

Job summary

Sinclair, Inc. in Asheville, NC is seeking a Producer, Digital Content to oversee day-to-day digital news content across platforms. You will work with news managers and the Digital Executive Producer to ensure content is fresh, accurate and compelling.

The ideal candidate should have strong writing skills, sharp news judgment, and the ability to guide story placement with digital analytics. Collaboration and teaching abilities are important in developing the station's digital strategy.

Qualifications

• Must have strong writing skills and news judgment.
• Bachelor's degree in a related field preferred.
• Ability to work in a fast-paced, deadline-driven environment.
• Strong leadership and communication skills.
• Ability to execute news strategies in daily newscasts.
• Flexibility and on-the-spot problem solving abilities.

Responsibilities

• Manage day-to-day digital news content.
• Collaborate with news managers and Digital Executive Producer to keep platforms up-to-date, accurate and engaging.
• Identify and post engaging, timely content and monitor social practices.
• Teach on-air reporters to improve their digital skills.
• Monitor emails for new releases and updates to stories.

Skills

Fast writing

News judgment

Team leadership

Communication

Deadline-driven

Digital analytics

Education

Bachelor's degree preferred

Tools

Facebook

Instagram

X (Twitter)

YouTube

Job description

Position/Title:

Producer, Digital Content

Details:

WLOS/My40TV in Asheville, NC has an immediate opening for a creativeDigital Content Producer!The candidate should have experience writing and producing news content for the web and social media.

Vacancy Type:

Full Time

Date Posted:

8/27/2026

Closing Date:

10/26/2026

State:

North Carolina

Requirements:

In this role you will be responsible for day-to-day digital news content, working closely with the news managers and Digital Executive Producer to make sure all digital platforms are up-to-date, accurate and compelling.

We want someone with a competitive spirit. Candidate must have excellent writing skills and news judgment. The ideal candidate must possess strong digital analytics skills to help guide story placement on respective digital platforms. The Digital News Producer must identify and post engaging, timely, and relevant content; monitor competitive social practices, and work in line with the station's overall content strategy. This individual must be willing to teach on-air reporters to help them improve their digital skills.

The ideal candidate will have:

• Solid news judgment and the ability to write fast, accurate and mistake-free copy
• Bachelor's degree in a related field preferred
• Must be able to work in a fast-paced and deadline-driven environment
• Strong leadership and communication skills
• The ability to execute news strategies and goals in daily newscasts
• Flexibility and on-the-spot problem solving abilities are a must

Requirements:

• Must have some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered
• A Journalism degree is preferred
• Knowledge of or a willingness to learn about social media content creation for multiple platforms, including Facebook, Instagram, X, and YouTube.
• A self-starter with a drive to chase down stories, including reaching out to appropriate authorities or other sources.
• Someone with a collaborative spirit who works well with a team to achieve department goals.
• Seeks out story ideas, including follow-ups to previous reports or previews of upcoming events.
• Excellent communicator and team player who shares important information with co-workers in a clear and timely manner.
• Monitors news emails for new releases, relevant information and updates to stories and information about upcoming events, and shares or files that information as needed.

EEO AND INCLUSIVITY:

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair:

Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found atwww.sbgi.net .

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER