Digital Content Producer

Sinclair Broadcast Group; Birmingham (AL); On-site; USD 42,000 - 60,000; Full time

Job summary

WBMA is seeking a Digital Content Producer to join our multi‑platform team in Birmingham. You will oversee day‑to‑day production for our website, app, and social platforms, working with the newsroom on multi‑platform strategy and content planning.

The role requires knowledge of local, college, and professional sports, with ability to write on deadline and optimize content. Weekend hours may be required; Spanish a plus for broader coverage.

Qualifications

• Minimum 2 years newsroom experience at a commercial TV station or digital news platform.
• Familiar with CMS, social platforms, photo and video editing.
• Bachelor's degree preferred; practical experience considered.
• Spanish fluency a plus.

Responsibilities

• Produce and publish digital content for website, app, and social platforms.
• Support multi-platform news planning and strategy.
• Publish sports content with knowledge of local, college, and professional sports.
• Collaborate with newsroom team to execute digital strategies and goals.
• Occasional weekend hours may be required.

Skills

News judgment

Sports knowledge

Copywriting

Deadline-driven

Time management

Communication skills

Digital strategy

Team player

Non-linear editing

iNews familiarity

CMS tools

SEO guidelines

Video/graphics production

Newsgathering

Interview booking

Content calendar management

Education

Bachelor's degree

Tools

Adobe Creative Suite

Avid Media Composer

iNews Studio

Job description

WBMA is seeking a Digital Content Producer to be part of our amazing multi-platform team. Our goal is to offer digital and social users coverage they care about, the kind that impacts their lives and which they cannot find anywhere else. In this role, you will be responsible for day‑to‑day production of content for our website, app, and social media platforms. You will work with the entire newsroom team on multi‑platform strategy and support day‑of content and ongoing editorial initiatives and news planning needs. Additionally, the ideal candidate will be comfortable producing and publishing sports content, with a working knowledge of local, college, and professional sports, as sports coverage is an important part of our digital strategy. This position does involve weekend hours.

Essential Duties and Requirements

• Solid news judgment and ability to collect and confirm information from primary source.
• Knowledge of local, college, and professional sports, with the ability to write, publish, and optimize engaging sports content across digital and social platforms.
• Able to write compelling and accurate copy on deadline.
• Able to multitask, juggle competing priorities, and manage time efficiently.
• Possess strong communication skills.
• Able to keep track and consistently execute digital strategies and goals.
• Collaborative team-player willing to pitch in where needed.
• Proficiency with non-linear editing (i.e. Adobe, Avid) and newsroom systems such as iNews.
• Understanding of CMS tools, SEO guidelines for multiple platforms.
• Understanding of how to use video and graphics to support content on all platforms.
• Experience with newsgathering and logistics, booking interviews, and managing a content calendar.

May require working early mornings or nights.

Experience

• Must have at least two (2) years of previous newsroom experience at a commercial TV station or digital news platform.
• Familiarity with content management systems, social media platforms, photo and video editing.
• Bachelor's degree preferred, additional practical experience considered.
• Spanish fluency a plus.

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.