Digital Content Marketing Manager

Jobgether SRL; United States; Remote; USD 95,000 - 100,000; Full time

Benefits offered by this job

Annual salary $95,000–$100,000

Comprehensive health and medical

401(k) retirement plan

Paid vacation and holidays

Paid parental leave

Professional development opportunities

Remote work designation

Total rewards package

Job summary

Jobgether SRL is seeking an experienced Digital Content & SEO Lead to shape the enterprise content strategy across brand sites and retailer platforms. You will direct AI visibility initiatives, manage agencies, and drive performance reporting to influence executive decisions.

The role requires 7–10 years in digital marketing, CPG experience preferred, and a strong ability to translate data into actionable recommendations. Remote US-based position with comprehensive benefits.

Qualifications

• Seven to ten years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf optimization, or related discipline.
• CPG experience is strongly preferred.
• Ability to establish digital strategies, define KPIs, analyze performance data, and translate insights into actionable recommendations.
• Experience managing agency and vendor relationships and influencing cross-functional stakeholders without direct reporting authority.
• Strong understanding of SEO fundamentals, content optimization, structured data, and web analytics.
• Experience with AEO, GEO, or AI Visibility strategies is preferred.
• Familiarity with digital shelf analytics, ratings & reviews, content syndication, or related platforms.
• Experience with Profound, Profitero, Bazaarvoice, Syndigo a plus.
• Strong project management, communication, prioritization, and executive presentation skills.
• Advanced data-driven mindset and ability to lead multiple initiatives simultaneously.

Responsibilities

• Develop and execute the enterprise digital content strategy across brand websites, retailer platforms, digital shelf environments, and AI-powered search experiences.
• Lead SEO, AEO, and AI Visibility strategy and execution, including management of platforms, optimization roadmaps, and performance reporting.
• Manage relationships with external agencies and technology partners supporting SEO, digital shelf analytics, ratings and reviews, and content optimization.
• Establish and maintain digital content standards for descriptions, copywriting, imagery, and metadata.
• Oversee creation and optimization of new product content and retailer assets to improve search visibility and conversion.
• Manage website content workflows and optimization priorities with brand teams.
• Develop and maintain project plans and timelines for content launches with approvals and dependencies.
• Define digital content and AI Visibility KPIs; analyze performance and present executive-level recommendations.
• Lead digital shelf optimization to improve search rankings, content completeness, and conversion.
• Monitor trends in digital content, retail platforms, SEO, AEO, and AI-powered search; translate into standards and plans.
• Provide strategic direction to the DAM/PIM Specialist for content operations and governance.
• Lead ratings and reviews strategy to increase volume, improve quality, and strengthen discoverability and brand performance.
• Ensure compliance with company policies, procedures, and safety and controls.

Skills

Digital marketing

SEO fundamentals

Content strategy

Project management

Executive reporting

Stakeholder management

Analytical abilities

Communication

Vendor management

AI visibility strategies

Education

Bachelor's degree in Marketing or related field

Advanced degree or certification in SEO/analytics/project management

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Accountabilities:

• Develop and execute the enterprise digital content strategy across brand websites, retailer platforms, digital shelf environments, and AI-powered search experiences.
• Lead SEO, AEO, and AI Visibility strategy and execution, including management of relevant platforms, optimization roadmaps, agency direction, and performance reporting.
• Manage relationships with external agencies and technology partners supporting SEO, digital shelf analytics, ratings and reviews, content syndication, and digital content optimization.
• Establish and maintain digital content standards covering product descriptions, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata.
• Oversee the creation and optimization of new product content, enhanced content strategies, and retailer-specific assets to improve search visibility, engagement, and conversion.
• Manage website content workflows and optimization priorities, collaborating with brand teams to implement content, structural, and technical recommendations.
• Develop and maintain project plans and timelines for content launches, ensuring approvals, dependencies, and retailer requirements are addressed.
• Define digital content and AI Visibility KPIs, analyze performance using platforms such as Profound and Profitero, and present actionable recommendations and executive-level reports.
• Lead digital shelf optimization initiatives using analytics to improve search rankings, content completeness, enhanced content coverage, image quality, and conversion performance.
• Monitor emerging trends in digital content, retail platforms, SEO, AEO, and AI-powered search, translating opportunities into scalable standards and action plans.
• Provide strategic direction and support to the DAM/PIM Specialist responsible for content operations, syndication, digital asset management, product information governance, and existing-content updates.
• Lead ratings and reviews strategy across brands, working with internal teams and platform providers to increase review volume, improve content quality, monitor consumer sentiment, and use feedback to strengthen discoverability, conversion, and brand performance.
• Ensure compliance with applicable company policies, procedures, and operational requirements, including equal employment opportunity, harassment prevention, safety, and financial controls.
• Perform other duties related to the role as required by management.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Ecommerce, or a related field, or equivalent relevant professional experience.
• Seven to ten years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf optimization, website optimization, or a related discipline.
• Consumer packaged goods (CPG) experience is strongly preferred.
• Demonstrated ability to establish digital strategies, define KPIs, analyze performance data, and translate insights into actionable business recommendations.
• Experience managing agency and vendor relationships and influencing cross-functional stakeholders without direct reporting authority.
• Strong understanding of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics.
• Experience with AEO, Generative Engine Optimization (GEO), or AI Visibility strategies is preferred.
• Familiarity with digital shelf analytics, ratings and reviews, content syndication, or related platforms is an advantage.
• Experience with tools such as Profound, Profitero, Bazaarvoice, or Syndigo is a plus.
• Strong project management, communication, prioritization, and executive presentation skills.
• Excellent analytical abilities and the capacity to manage multiple initiatives, coordinate stakeholders, and deliver projects on schedule.
• An advanced degree or relevant certification in SEO, analytics, or project management is beneficial.

Benefits:

• Annual salary range of $95,000–$100,000 .
• Comprehensive health and medical benefits.
• 401(k) retirement savings plan.
• Paid vacation and holidays.
• Paid parental leave.
• Professional development opportunities and leadership training.
• Remote work designation, with the listed position based in the United States.
• Access to a total rewards package, with benefits potentially varying by work location.