DIGITAL CONTENT MANAGER - WVUE

Gray Local Media, Inc; New Orleans (LA); On-site; USD 65,000 - 95,000; Full time

Job summary

WVUE FOX 8 in New Orleans is seeking a Digital Content Supervisor to lead and oversee our growing digital efforts, managing content across FOX 8 multimedia platforms. This role focuses on audience engagement, SEO, and CTV growth while keeping the station at the forefront of digital trends.

Ideal candidate has superb writing, strong communication, and thrives in a fast-paced newsroom. You will mentor a team of digital producers, collaborate with reporters, and drive data-driven content strategies

Qualifications

• Minimum 5 years creating content for broadcast, digital, and social platforms.
• Strong SEO and social media knowledge to grow audiences.
• Familiar with CMS and AI tools for newsroom workflows.
• Bachelor’s degree in Journalism/Communications or equivalent.
• Ability to lead a digital team and coordinate with reporters.

Responsibilities

• Lead digital content strategy and publishing across FOX 8 platforms.
• Develop live and on-demand strategies for CTV and streaming growth.
• Monitor analytics and optimize video/story placement for engagement.
• Collaborate with news and marketing to promote exclusive CTV content.
• Mentor digital content producers and ensure production goals are met.

Skills

Content strategy

SEO knowledge

CMS familiarity

AI technologies awareness

Data analytics

Education

BS/BA in Journalism/Communications

Tools

ENPS

Adobe Creative Suite

Canva

HTML

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WVUE:

WVUE FOX 8 in New Orleans is the #1 rated News station in the competitive New Orleans Market. FOX 8 is committed to providing in-depth investigative stories that affect change, hold the powerful accountable, and shine a light on public corruption. FOX 8 recognizes the responsibility of keeping the viewing public safe and informed about the world around them, delivering all the news, information, and entertainment viewers want and need to know. With this mission in mind, FOX 8 is committed to serving as the Weather Authority for Southeast Louisiana and Southwest Mississippi and continues to lead in the field of investigative journalism. FOX 8 is committed to innovation and continued evolution in the use of existing technology, producing more than 65 hours of news and locally originated programming per week. With a station based in Mid-City New Orleans, WVUE employees work, live, and play in one of the nation's most vibrant and unique cities.

Job Summary/Description:

WVUE is seeking a forward-thinking, dynamic Digital Content Supervisor to lead and oversee our growing digital efforts, managing the production and publication of content across all FOX 8 multimedia platforms. This role is responsible for overseeing audience engagement and CTV growth while ensuring the station remains at the forefront of emerging digital trends, including SEO and social media strategy. As part of our leadership team, the Digital Content Supervisor will play a key role in ensuring high-quality, timely, and engaging content is delivered to our diverse audience. The ideal candidate will have exceptional writing skills, strong communication abilities, and thrive in a fast-paced, deadline-driven newsroom.

Duties/Responsibilities include, but are not limited to:

• Must be able to write and publish news, weather, and sports coverage on all WVUE digital platforms.


• Strong skills in gathering user-generated content and the creation of enterprise material, including but not limited to interactive data maps, infographics, special online streaming opportunities, and CTV shows.


• Develop strategies for live and on-demand digital content to expand CTV and streaming efforts


• Monitor analytics to track engagement, optimize video and story placement, and increase overall digital consumption.


• Drive CTV adoption and engagement by collaborating with news and marketing teams to create and promote exclusive CTV content on platforms like Roku, Amazon Fire TV, and Apple TV.


• Lead efforts to increase social referrals by developing engaging, shareable content that drives users back to WVUE’s owned platforms.


• Monitor algorithm changes on platforms like Facebook, Instagram, and TikTok to adjust posting strategies accordingly.


• Work with newsroom leadership to develop ethical AI usage guidelines in reporting, content automation, and fact-checking


• Monitor and integrate AI-driven tools for content creation, audience engagement, and newsroom automation


• Stay ahead of AI trends in digital media to explore innovative ways to improve content delivery


• HTML, Canva, and Adobe Creative Suite experience are preferred, as well as knowledge of ENPS.


• Collaborate with the digital team and other newsroom managers to strategize and implement engaging content plans, including illustrating weekly successes and failures using digital analytics tools.


• Oversee a team of digital content producers and ensure they are trained, supported, and meeting production goals.


• Work closely with reporters, producers, and other newsroom members to identify breaking news stories, trends, and features that can be developed for digital distribution.


• Manage content flow, prioritize stories, and monitor all digital channels to ensure timely publication and coverage.


• Collaborate with marketing and promotions teams to align digital strategies with station-wide initiatives.


• Maintain schedule for digital team

Qualifications/Responsibilities:

• At least 5 years of experience developing, creating, and executing content for broadcast, digital, and social is required


• Knowledge of SEO best practices and social media strategies.


• Familiarity with digital publishing tools and content management systems (CMS).


• Previous experience with long-form storytelling and investigations


• BS/BA in Journalism/Communications or equivalent background


• Ability to identify, evaluate, and integrate emerging AI technologies


• Knowledge of AI’s role in SEO optimization


• Must be willing to work in New Orleans, LA


• Flexible work hours required, must be willing and able to work a variety of shifts, including but not limited to: mornings, afternoons, evenings, late nights, holidays, weekends, and possible overtime hours.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WVUE-TV/Gray Media, Inc is a drug-free company