Digital Content Manager

Aashto; Washington (District of Columbia); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Remote up to 2–3 days/week

403(b) with 3% employer contribution;

Up to 9% match

Health insurance

Employee assistance program

Public transit benefit

Paid leave and holidays

Tuition assistance

On-site fitness center

Job summary

AASHTO is seeking a Digital Content Manager to lead the development and management of our web presence from our Washington, DC office. The role drives timely information delivery, ensures brand alignment, and collaborates across departments to optimize user experience and SEO.

The ideal candidate has 7+ years in web content on a marketing team, a bachelor’s degree in a related field, and strong skills in WordPress, analytics, and marketing automation. Hybrid work is available in our DC office.

Qualifications

• Minimum seven years of web-content experience on a communications or marketing team; bachelor’s degree or equivalent.
• Experience with modern web technologies and social media platforms.
• Skilled in WordPress and its plugins, SharePoint, and image editing tools.
• Experience with Google Analytics and marketing automation platforms.

Responsibilities

• Develop and manage AASHTO's web presence to be engaging, accurate, current, and brand-aligned.
• Coordinate content planning and information architecture in support of web strategy.
• Manage day-to-day web content updates and improvements, ensuring strong UX and SEO.
• Track site performance and provide analytics-driven recommendations to staff.
• Support cross-functional projects and liaise with IT and other divisions.

Skills

Web content management

Digital marketing

Cross-functional collaboration

Project management

SEO knowledge

Analytics interpretation

Education

Bachelor's degree in communications or related field

Tools

WordPress

Microsoft 365 SharePoint

Image editing tools

Google Analytics

HubSpot

Constant Contact

Job description

The American Association of State Highway and Transportation Officials is currently hiring a Digital Content Manager, a full-time position located in our Washington, DC office.

Nature of Position:

Reporting to the Director of Communications and Marketing, the Digital Content Manager is responsible for the development and management of AASHTO's web presence, ensuring the Association’s digital content is engaging, accurate, current, brand-aligned, and strategically positioned to advance organizational goals and member needs. As the Association’s most visible and far-reaching communications platform, the AASHTO website is a critical tool for delivering timely information and resources to members, partners, and the broader transportation community, making this position essential to how AASHTO connects with and serves its audiences.

The Digital Content Manager manages the day-to-day operation of AASHTO's web content and is responsible for updates and improvements to content and the overall user experience. The individual supports Association-wide web projects from planning through launch, coordinating content planning and information architecture in support of AASHTO's web content strategy. The Digital Content Manager establishes and maintains cross-departmental relationships and partners with staff to recommend web content and interactive tools based on business needs, ensuring consistency throughout AASHTO’s digital platforms. In carrying out these responsibilities, the individual must understand the technical implications of proposed projects, anticipate and resolve potential challenges, and make recommendations accordingly.

The Digital Content Manager tracks and analyzes site performance to inform ongoing improvements, assisting the marketing team with quarterly stats for committees, technical service programs, news products, and other site pages as needed. The individual will also make content recommendations based off those analytics to AASHTO staff while also recommending web content that is more valuable to users and improve search engine optimization (SEO) for members and the transportation community.

This role will monitor the AASHTO Jobs Board—a transportation-related jobs listing site AASHTO offers as a member service—on a daily basis, reviewing and accepting submittals from AASHTO members and paid submittals from non-members while assisting customers with any issues pertaining to the site. The incumbent will also assist in customer service issues with current and future vendors. In addition, this individual will manage the AASHTO intranet, working with AASHTO divisions to update the site with the most up-to-date and relevant information for staff, elevating it to be a “one-stop” resource for all necessary forms/policies/information. Additionally, this position is tasked with developing and maintaining an association-wide calendar of events and meetings to encourage cross-functional collaboration among staff.

This role must maintain strong relationships with the IT division to ensure alignment and coordination on all web projects, and also to coordinate content updates across multiple web properties as needed.

Position Requirements:

The successful candidate will have a minimum of seven years of web-content experience working on a communications or marketing team, with demonstrable growth in responsibilities. In addition, the successful candidate will have a bachelor’s degree, preferably in communications, web design, or a related field. A similar level of experience may substitute for education.

The incumbent must have a proven ability to manage cross-functional projects efficiently while collaborating with staff. They should have experience in digital marketing and web platforms, including modern web technologies and social media platforms. The incumbent should be skilled in WordPress and its associated plugins, Microsoft 365 SharePoint, and image/graphic editing tools. Experience with Google Analytics will be essential for the role. The successful candidate will also have Marketing Automation experience (HubSpot, Constant Contact, etc.). Web accessibility experience is strongly preferred.

Who We Are:

AASHTO is a nonprofit, nonpartisan association representing transportation departments in all 50 states, the District of Columbia, and Puerto Rico. We represent all transportation modes including: air, highways, public transportation, active transportation, rail, and water. Our goal is to foster the development, operation, and maintenance of an integrated national transportation system that is safe and efficient for every individual. We strive to educate the public and key decision makers about the critical role that transportation plays in securing a good quality of life and sound economy for our nation.

The culture displayed at AASHTO is one of inclusiveness. AASHTO fosters a supportive working environment for staff and focuses on both the professional and personal successes of employees. Additionally, employees benefit from a collective workplace that genuinely cares about them and what they do.

Perks and Benefits:

This position primarily reports out of our Washington, DC office located in Metro Center. AASHTO offers employees hybrid work schedules, with remote work up to 2-3 days/week.

The salary range for this position is $80,000 – $90,000.

Additionally, as a full-time employee, you are eligible for:

• A 403(b) plan with an automatic 3% employer contribution, and up to 9% match.
• Comprehensive health insurance benefits and complimentary employee assistance program (EAP).
• A monthly public transit benefit up to $325, covering most or all of your costs to get to and from the office.
• Generous leave accrual, starting at 13 days of vacation leave, 18 sick days, and 10 paid holidays – 3 of which can be used as floating holidays.
• Tuition assistance up to $7,500 per year for job-related programs and degrees.
• Access to an on-site fitness center at no cost to you, with workout classes offered throughout the week.

AASHTO is an equal opportunity employer. AASHTO strives to foster an environment where our employees feel respected, valued and empowered. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. All qualified applicants, including those with disabilities or veterans, will receive consideration for employment without regard to any protected class under federal or local laws.