Digital Content Lead
Lafayette Federal Credit Union
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Benefits offered by this job
Job summary
Lafayette Federal Credit Union in Rockville, MD is seeking a Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. You will craft content that strengthens our brand, boosts engagement, and enhances visibility across AI-powered search experiences.
The role requires 5+ years in digital content marketing, content strategy, and strong skills in video, copy, and visuals.
Qualifications
- 5+ years in digital content marketing and brand communications.
- Experience creating social media content: copy, graphics, and video.
- Proficiency with Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut.
- Experience producing, editing, and optimizing short-form video.
- Strong visual storytelling aligning with brand standards.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field.
Responsibilities
- Develop and execute an organic brand content strategy across owned channels.
- Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok.
- Ensure content reflects a consistent brand voice and aligns with messaging standards.
- Identify content opportunities to strengthen brand awareness and engagement.
- Manage community engagement and adapt communications as needed.
- Collaborate with internal stakeholders and subject matter experts.
- Maintain content production calendars and oversee projects from inception to delivery.
- Ensure content complies with brand guidelines and legal requirements.
- Monitor performance and translate insights into optimization recommendations.
Skills
Education
Tools
Job description
Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
- Do you have a passion for people and value friendly, welcoming interactions?
- Do you value helping people find solutions to their needs?
- Are you looking for an entry-level career that will position you to learn and grow in the financial services industry?
Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions.
- Do you have a passion for people and value friendly, welcoming interactions?
- Do you value helping people find solutions to their needs?
- Are you looking for an entry-level career that will position you to learn and grow in the financial services industry?
If so, then Lafayette Federal may have the perfect opportunity for you! We are currently seeking a Digital Content Lead to join our dynamic team!
Our Difference: What makes Lafayette Federal cutting-edge? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! We have been recognized nationally by (1) Newsweek's America's Best Bank's list, (2) we've received a 5-star rating from Bauer financial, and (3) we've also ranked #12 in S&P Global's Top Performing Credit Union's in 2022 for the second year in a row!
Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community.
Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry.
Lafayette Federal Credit Union is seeking a creative and strategic Digital Content Lead to drive our organic content strategy across social media, digital channels, and reputation-building platforms. This role is responsible for developing engaging content that strengthens our brand, increases audience engagement, and enhances visibility across traditional and emerging digital channels, including AI-powered search and discovery experiences.
- Develop and execute a comprehensive organic brand content strategy across owned channels that strengthens brand visibility, audience engagement, search discoverability, and AI-driven answer engine presence
- Lead end-to-end content planning, creation, and execution across LinkedIn, Meta, YouTube, TikTok, and future platform.
- Ensure all content reflects a consistent brand voice and aligns with enterprise messaging and communication standards.
- Identify content opportunities that strengthen brand awareness, reputation, and audience engagement.
- Manage community engagement; properly adapt/communicate business affecting information. Interact with and reshare social media posts and videos from Lafayette Federal Credit Union's partners, vendors, and staff as appropriate.
- Monitor audience sentiment, engagement trends, and industry conversations to identify content opportunities
- Manage the enterprise editorial calendar and content workflow process.
- Coordinate content development with internal stakeholders and subject matter experts.
- Create and oversee content production projects, including photography, video, and external creative partnerships.
- Manage multiple projects simultaneously while maintaining quality and meeting deadlines.
- Ensure all content complies with brand guidelines, legal requirements, and approval processes.
- Monitor and report on content and channel performance using analytics and social listening tools.
- Translate performance insights into recommendations that improve engagement, audience growth, and content effectiveness.
- Track industry trends, platform updates, and emerging digital opportunities.
- Experiment with new content formats, storytelling approaches, and platform capabilities.
- Support SEO and AI search visibility initiatives by incorporating content best practices that improve discoverability.
- 5+ years of experience in digital content marketing, content strategy, organic social media, or brand communications.
- Demonstrated experience creating social media content, including copywriting, graphic design, and video production.
- Proficiency with content creation and design tools such as Canva, Adobe Creative Suite, Figma, Adobe Express, CapCut, or similar platforms.
- Experience producing, editing, and optimizing short-form video content for digital and social channels.
- Strong visual storytelling skills with the ability to create engaging graphics, presentations, and multimedia content that align with brand standards.
- Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience in financial services or other regulated industries a plus.
Joining Lafayette Federal comes with perks to support you in your personal and professional journey.
- Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
- Fully funded deductible (HMO Plan)
- 401k employer matching contribution
- Income protection with life insurance, short and long-term disability
- Paid time off, holiday leave & birthday leave
- Educational assistance
- Commuter benefits program and more!
Pay: $69,000 - $86,500 annually depending on experience and qualifications.
- Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer
- EOE/AA/DISABILITY/VETERAN
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