Digital Content & Experience Manager - Sportswear

Converse; Boston (MA); Hybrid; USD 105,000 - 214,000; Full time

Job summary

Converse is seeking a dynamic Manager of Digital Content & Experience based at our downtown Boston headquarters with a 4/1 hybrid schedule. You will lead global seasonal storytelling for Converse.com, partnering with brand, geo merchandising, product, and buying teams to drive experience and commercial outcomes.

You will manage a Sr. Specialist, collaborate with creative teams, and ensure timely, on-brand content delivery across inline and custom product launches, while optimizing for UX, SEO,

Qualifications

• At least 7 years of professional experience in digital ecommerce and/or digital marketing.
• Bachelor's degree in Business, Marketing, or a related field; will accept any suitable combination of education, experience, and training
• Experience in retail industry, managing digital projects end-to-end from concept to completion.
• Strong analytics with ability to act on current trends.
• Experience managing people is preferred; strong cross-functional communication skills.

Responsibilities

• Collaborate with global brand and omni-marketing teams to align product and brand stories for digital storytelling calendars.
• Prioritize commercial digital marketing and site experience needs with geo merchandising, product, and buying partners.
• Lead seasonal stories and initiatives across the globe on site and digital channels with regional alignment.
• Manage a Senior Specialist supporting seasonal work and ensure on-time delivery within budget.
• Coordinate with creative teams to ensure output meets objectives and deadlines.
• Coordinate launch dates across geographies and maintain ongoing cross-functional communication.
• Manage site refresh calendar and ensure QA and content readiness for homepage and pages.
• Align with performance marketing on email and paid social calendars.
• Work with analytics to measure seasonal results and KPI targets.
• Recap seasonal results with analytics and merchandising for improvements.

Skills

Digital marketing

Project management

Analytics

Cross-functional collaboration

Leadership

Communication

Education

Bachelor's degree in Business, Marketing, or related field

Tools

UX knowledge

SEO/SEM knowledge

Job description

Converse is seeking a dynamic Manager of Digital Content & Experience based at our downtown Boston headquarters with a 4/1 hybrid schedule. You will lead global seasonal storytelling for Converse.com, partnering with brand, geo merchandising, product, and buying teams to drive experience and commercial outcomes.

You will manage a Sr. Specialist, collaborate with creative teams, and ensure timely, on-brand content delivery across inline and custom product launches, while optimizing for UX, SEO,